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BBG increases purchases by +5% with Enhanced Conversions for web
2. 4. 2024

BBG increases purchases by +5% with Enhanced Conversions for web

Case study
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
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Performance Max best practices dashboard
13. 2. 2024

Performance Max best practices dashboard

Analytics, Case study, GMP
If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?
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5 Google Tag Manager features for better data collection and analysis
9. 1. 2024

5 Google Tag Manager features for better data collection and analysis

Analytics, Case study, GTM
Google Tag Manager (GTM) is crucial for marketers and web developers. It allows easy management of tracking codes on websites. But it’s not only about basic installation; it’s about optimizing GTM to collect valuable data and enable insightful analysis. Here, we’ll cover five essential GTM features that greatly improve data collection and analysis.
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Google Ads vs. Search Ads 360
2. 1. 2024

Google Ads vs. Search Ads 360

Analytics, Case study, Google Ads
With Google offering extended functionality options on most of their services, not all of them get the same level of needed understanding. Because if the Google Analytics 360 suite has more features and utilisation, is Search Ads 360 just a premium version of Google Ads?
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Benefits of using Google Analytics 4 360
2. 1. 2024

Benefits of using Google Analytics 4 360

Analytics, Case study, GA4
Google Analytics is a powerful tool, even without the price tag of the 360 version. If you are uncertain about going 360, use this breakdown of premium features listed in this article to see if going in this direction will be worth it to you.
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Invia boost online purchases by 13% with Enhanced Conversions
28. 11. 2023

Invia boost online purchases by 13% with Enhanced Conversions

Analytics, Case study
“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia
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Consent Mode v2: What is it and what does it do?
29. 10. 2023

Consent Mode v2: What is it and what does it do?

Analytics, Case study, Consent Mode
In today’s data-driven world, website owners, e-commerce businesses, and retailers rely on various tools and technologies to gather, utilize, and analyze data for targeted advertising, personalization, and enhancing customer experiences. However, with growing privacy concerns and evolving regulatory landscapes, it’s crucial to ensure users‘ consent and comply with data protection laws
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How do Looker Studio and Looker Studio Pro differ?
29. 10. 2023

How do Looker Studio and Looker Studio Pro differ?

Analytics, Case study, Looker Studio
Discover the game-changing impact of our data-driven marketing solutions on sales performance. Share your email, and we'll send you our comprehensive white paper, delving into every detail of our successful implementation.
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Custom reports in GA4
17. 10. 2023

Custom reports in GA4

Analytics, Case study, GA4
In GA4, standard reports provide valuable insights into user behaviour and tracking efforts. For users transitioning from Universal Analytics, the flexible reporting interface in GA4 is a noticeable advantage.
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The GA4 config tag transforms into a Google tag in GTM.
16. 10. 2023

The GA4 config tag transforms into a Google tag in GTM.

Analytics, Case study, GTM, GA4
You might have noticed that big changes are coming to Google Tag Manager. But what exactly is going on, and what will be different?
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BigQuery User Export: Insights and Personalisation
9. 10. 2023

BigQuery User Export: Insights and Personalisation

Analytics, Case study, BIgQuery
Traditionally, obtaining user data for analysis was a complex and time-consuming task. However, Google has simplified this process with the introduction of User Data Export in BigQuery. This feature allows organizations to access valuable data, including audience insights, predictive metrics, and user activity timestamps.
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Data Differences in Google tools
31. 8. 2023

Data Differences in Google tools

Analytics, Case study
Migrating from Google Analytics Universal to GA4 has likely put you in a position where you have to decide which date is more accurate for your web model. Add to that different numbers in the Google Ads interface as well as BigQuery, and you enter a philosophical discussion about what data really even means. So let’s look at some key differences between these systems and how they track data.
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New enhancements for GA 4
10. 8. 2023

New enhancements for GA 4

Analytics, Case study, GA4
Google Analytics 4 is a new, exciting, and evolving tool. Those of us who started working with it on its launch date have seen its improvements firsthand. Not only have we seen the tool evolve a lot in the past, but it will keep evolving well into the future. If you want to keep track of the new features and utilities of the system, we’ve prepared a rundown of several recent updates to the system. As GA 4 is a growing system, more features will be introduced in the future. This article only mentions improvements until the end of July 2023.
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Value-based bidding in Google Ads
27. 7. 2023

Value-based bidding in Google Ads

Analytics, Case study, Google Ads, Value-based bidding
What is Value based bidding?
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3 reasons to use BigQuery as the heart of your data analytics
4. 7. 2023

3 reasons to use BigQuery as the heart of your data analytics

Analytics, Case study, BIgQuery
BigQuery is a potent tool that can be used for many reasons. In this article, we will describe the main benefits of considering BigQuery as the heart of your data analytics platform.
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Why are there differences in results between GA Universal and GA4?
3. 7. 2023

Why are there differences in results between GA Universal and GA4?

Analytics, Case study, GA4
While migrating from GA Universal to GA4, you might notice that result comparisons between the systems will not always lead to 1:1 results. This may not be the result of a faulty migration. GA4 has slightly different calculations for certain metrics. Here is a short list of major metric comparisons between the two analytic systems.
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GA4 conversions tracking with GTM
28. 6. 2023

GA4 conversions tracking with GTM

Analytics, Case study, GTM, GA4
It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.
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Universal Analytics, Google Analytics 4, or BigQuery data?
12. 6. 2023

Universal Analytics, Google Analytics 4, or BigQuery data?

Analytics, Case study, GA4, BIgQuery
Although GA4 and UA are both web analytics tools used primarily for tracking website and app activity, BigQuery is mainly used for storing and analyzing large amounts of data.
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Custom channel groups in Google Analytics 4
31. 5. 2023

Custom channel groups in Google Analytics 4

Analytics, Case study, GA4
GA4’s Custom Channel Groups are rule-based traffic categories based on site visit sources.
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Benefits of Using Third-Party Experiment Tools
25. 5. 2023

Benefits of Using Third-Party Experiment Tools

Analytics, Case study
Integrating Google Analytics 4 with a third-party experiment tool brings numerous benefits to online business owners. By leveraging advanced experimentation capabilities, enhanced targeting options, and deeper analytics integration, you can gain valuable insights into your audience and optimize your website for improved user engagement and conversion rates. As Google Optimize approaches its sunset, it becomes increasingly important to explore and integrate with third-party tools that align with your business goals. Stay ahead of the curve and unlock the full potential of GA4 by integrating it with a 3rd party tool
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Google Analytics 4: Integrating with a third-party experiment tool
24. 5. 2023

Google Analytics 4: Integrating with a third-party experiment tool

Analytics, Case study, GA4
As a digital analyst or a business owner, understanding your audience and their behavior is crucial for optimizing your website and maximizing your business’s success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user activity, and by integrating it with a third-party experiment tool, you can further enhance your understanding of your audience. In this article, we will explore the benefits of integrating GA4 with third-party experiment tools, along with an introduction to Google Optimize and the concept of third-party integration.
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What is the benefit of Platform unification in Google Tag Manager?
9. 5. 2023

What is the benefit of Platform unification in Google Tag Manager?

Analytics, Case study, GTM
Platform unification in Google Tag Manager (GTM) refers to the ability to manage tags across multiple platforms, such as web, mobile, and AMP (Accelerated Mobile Pages), from a single container. It simplifies tracking user behavior and allows for more efficient tag management across multiple platforms with platform unification in GTM.
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Google Cloud Platform is not only about BigQuery
9. 5. 2023

Google Cloud Platform is not only about BigQuery

Analytics, Case study, GCP, BIgQuery
One of the benefits of Google Analytics 4 is that free accounts also can export data to BigQuery. Before you can export data to BigQuery you have to create a Google Cloud Platform (GCP) which is a set of cloud computing services. In this article, we will go through the process of creating a GCP project.
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Google Analytics 4 rule-based attribution sunset soon
18. 4. 2023

Google Analytics 4 rule-based attribution sunset soon

Analytics, Case study, GA4
First-click, linear, time-decay and position-based attribution models are going away Here is important news for marketers and digital product teams
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Why should we switch from UA to GA4?
16. 4. 2023

Why should we switch from UA to GA4?

Analytics, Case study, GA4
Google Analytics 4 is the latest version of Google’s web analytics platform. It provides new features and capabilities compared to the previous version, Universal Analytics. There are several reasons why you might want to consider switching from Google Universal Analytics to Google Analytics 4:
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The Power of a Cloud Architect: From Code Chaos to System Streamlining
29. 3. 2023

The Power of a Cloud Architect: From Code Chaos to System Streamlining

Analytics, Case study, GCP
It started out as a small project. A few lines of code here, a simple database there. Nothing too complicated, nothing that couldn’t be handled by a couple of enthusiastic developers with some spare time on their hands. But as the weeks went by, the project grew. New features were added, the user base expanded, and the data started pouring in. Before long, the once-simple codebase had become a tangled mess of spaghetti code and poorly designed systems. It was slow, inefficient, and prone to crashes. The developers were overwhelmed, and the project was in danger of collapsing under its own weight. That’s when the Cloud Architect stepped in. With a deep understanding of software architecture, a strong grasp of the latest technologies, and a laser focus on scalability and efficiency, the Architect quickly identified the problems with the existing system and set to work designing a solution that would meet the needs of the project.
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Integrate your GA4 data
14. 3. 2023

Integrate your GA4 data

Analytics, Case study, GA4
It’s a great idea to integrate your GA4 data with data from other systems, achieving an overall picture that includes both online and offline behavior. With GA4, it’s easily possible, as BigQuery export is available even for the free GA4. Taking small steps can be easy, no need to run an enormous project.
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Measurement protocol and sessions in GA4
13. 3. 2023

Measurement protocol and sessions in GA4

Analytics, Case study, GA4
If you understand the GA4 sessions correctly, you will find that they differ in many ways from Universal Analytics. I recommend reading this article for a better understanding.
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Why connect Google Analytics 4 with BigQuery
27. 2. 2023

Why connect Google Analytics 4 with BigQuery

Analytics, Case study, GA4, BIgQuery
Much has been written about the pros and cons of Google Analytics 4. However, in this article, we’ll take a look at one of the key features that only 360 accounts can enjoy in Google Analytics Universal. That feature is the export to BigQuery.
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An understanding of Google Analytics 4 sessions
16. 2. 2023

An understanding of Google Analytics 4 sessions

Analytics, Case study, GA4
To understand Google Analytics 4 sessions, let’s start with a small throwback to Universal Analytics.
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Real-time cloud based ML to predict user behavior and increase conversions
1. 2. 2023

Real-time cloud based ML to predict user behavior and increase conversions

Analytics, Case study, GCP
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