MARKETING DATA IQ FRAMEWORK
Level 2 – Advanced
Enhance digital data with business-sensitive information to improve
ad system efficiency in bidding auctions.
Unlock the full data potential*
You recognize the untapped value in your data and take the next step towards a data-driven strategy. At this advanced level, we address the challenges of integrating and utilizing internal data to maximize its potential.
Our goal is to help you actively use business-sensitive information to enhance ad systems and gain a deeper understanding of customer behavior, setting the stage for more sophisticated data activation and analysis.
Let’s
sum it up
Challenges
WHAT YOU ARE FACING
* You are not utilizing data and not combining it with internal data.
* Lost opportunities due to underutilized data potential.
Outcome
WE WILL HELP YOU TO ACHIEVE
* Active use of business-sensitive information to enhance ad systems.
* Deep understanding of current customers and their behavior.
Recommendations
TO START WITH
* Audit and revision of analytics and marketing architecture.
* Implement Server-Side Google Tag Manager.
* Advanced data activation.
Key* Services for DataIQ Level 2
Our Advanced DataIQ Level provides comprehensive services to elevate your data strategy.
We focus on sophisticated data collection, marketing optimization, media strategies, and advanced automation to unlock the full potential of your data. Let us help you implement cutting-edge solutions and drive impactful results.
Our nerds have got all your
data needs covered
Data
Maximizing the potential of your data starts with advanced collection and analysis techniques. Our services include implementing server-side Google Tag Manager, high-value action modeling, and sophisticated clustering methods. By leveraging these tools, we ensure that your data is accurately collected and effectively utilized to drive insights and inform strategic decisions.
Recommended Services
Server-Side Google Tag Manager Implementation
High-Value Action Modelling
K-Means Clustering
Shopping Insider
Regression Based Attribution
Marketing
Optimizing your marketing strategy is crucial for achieving business success. Our advanced services focus on enhancing ad performance through sophisticated tools like FeedGen, Conversions API, and value-based bidding. By activating high-value data and understanding customer behavior, we help you create targeted, impactful campaigns that drive better results.
Recommended Services
Advanced 1st Party Data Activation
Customer Match
Value-Based Bidding
Media – Ad Formats
Diverse and engaging ad formats are crucial for reaching and captivating your audience. Our services include creating impactful video content, executing direct deals in DV360, and implementing strategies like brand lift and peak campaigns. These formats are designed to enhance your media presence, maximize reach, and drive effective audience engagement.
Recommended Services
Video (Youtube + deals)
Direct deals in DV360
Brand lift
LeadGen/DemandGen
Peak campaigns
Media – Automation
Automation is key to streamlining your media strategy and enhancing efficiency. Our services include A/B testing, custom bidding, and workflow management using advanced tools like SDF in DV and API integrations. By automating your media processes, we help you optimize performance, save time, and achieve better results with minimal manual intervention.
Recommended Services
A/B testing
Custom bidding
Workflow management (SDF in DV, API, creative segmentation)
Got a question or want to know more?
Start with a free audit
Begin with our free audit to identify your data needs and outline a tailored strategy.
Let us help you kick-start your journey to data IQ.
Join
50+ customers
Get in touch
Interested to boost the level*
of your DataIQ?
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FAQs
Check out the most asked questions. If you have any other don’t hesitate to contact us.
Data analytics can analyze user behavior, preferences, and browsing patterns to identify areas for website optimization, personalize product recommendations, and streamline the checkout process, ultimately leading to improved conversion rates and increased sales.
Personalization strategies, backed by data analytics, allow e-commerce businesses to deliver tailored content, product recommendations, and targeted marketing campaigns, creating a more engaging and satisfying shopping experience that fosters customer loyalty.
By analyzing customer data and purchase histories, businesses can identify complementary products or upgrade opportunities, enabling effective cross-selling and upselling strategies to increase revenue and customer satisfaction.
