MARKETING DATA IQ FRAMEWORK

Level 2 – Advanced

Enhance digital data with business-sensitive information to improve
ad system efficiency in bidding auctions.

Unlock the full data potential*

You recognize the untapped value in your data and take the next step towards a data-driven strategy. At this advanced level, we address the challenges of integrating and utilizing internal data to maximize its potential.

Our goal is to help you actively use business-sensitive information to enhance ad systems and gain a deeper understanding of customer behavior, setting the stage for more sophisticated data activation and analysis.

Let’s

sum it up

Challenges

WHAT YOU ARE FACING

* You are not utilizing data and not combining it with internal data.

* Lost opportunities due to underutilized data potential.

Outcome

WE WILL HELP YOU TO ACHIEVE

* Active use of business-sensitive information to enhance ad systems.

* Deep understanding of current customers and their behavior.

Recommendations

TO START WITH

* Audit and revision of analytics and marketing architecture.

* Implement Server-Side Google Tag Manager.

* Advanced data activation.

Key* Services for DataIQ Level 2

Our Advanced DataIQ Level provides comprehensive services to elevate your data strategy.

We focus on sophisticated data collection, marketing optimization, media strategies, and advanced automation to unlock the full potential of your data. Let us help you implement cutting-edge solutions and drive impactful results.

Our nerds have got all your

data needs covered

Data

Maximizing the potential of your data starts with advanced collection and analysis techniques. Our services include implementing server-side Google Tag Manager, high-value action modeling, and sophisticated clustering methods. By leveraging these tools, we ensure that your data is accurately collected and effectively utilized to drive insights and inform strategic decisions.

Recommended Services

  • Server-Side Google Tag Manager Implementation

  • High-Value Action Modelling

  • K-Means Clustering

  • Shopping Insider

  • Regression Based Attribution


Marketing

Optimizing your marketing strategy is crucial for achieving business success. Our advanced services focus on enhancing ad performance through sophisticated tools like FeedGen, Conversions API, and value-based bidding. By activating high-value data and understanding customer behavior, we help you create targeted, impactful campaigns that drive better results.

Recommended Services

  • FeedGen & FeedX

  • Phoebe

  • Conversions API

  • High-Value Action Bidding

  • Advanced 1st Party Data Activation

    Customer Match
    Value-Based Bidding


Media – Ad Formats

Diverse and engaging ad formats are crucial for reaching and captivating your audience. Our services include creating impactful video content, executing direct deals in DV360, and implementing strategies like brand lift and peak campaigns. These formats are designed to enhance your media presence, maximize reach, and drive effective audience engagement.

Recommended Services

  • Video (Youtube + deals)

  • Direct deals in DV360

  • Brand lift

  • LeadGen/DemandGen

  • Peak campaigns


Media – Automation

Automation is key to streamlining your media strategy and enhancing efficiency. Our services include A/B testing, custom bidding, and workflow management using advanced tools like SDF in DV and API integrations. By automating your media processes, we help you optimize performance, save time, and achieve better results with minimal manual intervention.

Recommended Services

  • A/B testing

  • Custom bidding

  • Workflow management (SDF in DV, API, creative segmentation)


Got a question or want to know more?

Start with a free audit

Begin with our free audit to identify your data needs and outline a tailored strategy.
Let us help you kick-start your journey to data IQ.

Join

50+ customers

Get in touch

Interested to boost the level*
of your DataIQ?

Drop us your contact details and we will
get back to you shortly.

By sending a message you agree with our Privacy Policy and GDPR.

FAQs

Check out the most asked questions. If you have any other don’t hesitate to contact us.

How can data analytics be used to optimize conversion rates and sales?

Data analytics can analyze user behavior, preferences, and browsing patterns to identify areas for website optimization, personalize product recommendations, and streamline the checkout process, ultimately leading to improved conversion rates and increased sales.

What strategies and tools are available to personalize the customer shopping experience and enhance customer loyalty in the e-commerce industry?

Personalization strategies, backed by data analytics, allow e-commerce businesses to deliver tailored content, product recommendations, and targeted marketing campaigns, creating a more engaging and satisfying shopping experience that fosters customer loyalty.

How can data analysis identify cross-selling and upselling opportunities for e-commerce businesses to enhance revenue and customer engagement?

By analyzing customer data and purchase histories, businesses can identify complementary products or upgrade opportunities, enabling effective cross-selling and upselling strategies to increase revenue and customer satisfaction.