MARKETING DATA IQ FRAMEWORK
Level 1 – Basic
Establish the optimal data architecture and reporting systems to ensure that you can
understand, trust, and effectively interpret the collected data.
Kick-start your data-driven success*
You recognize the importance of data but are at the beginning of their journey towards leveraging it effectively.
At this foundational stage, common challenges such as skill gaps and the need for robust data architecture are addressed. The goal is to assist in building a solid groundwork, enabling the understanding and utilization of data to drive informed business decisions and set the stage for future growth.
Let’s
sum it up
Challenges
WHAT YOU ARE FACING
* Recognizing that data is essential for success.
* Lacking internal skills or capacity to implement a future-proof data strategy.
Outcome
WE WILL HELP YOU TO ACHIEVE
* Establishing the right data architecture to monitor business performance and make decisions based on collected data.
* Understanding the importance of 1st party data for online campaigns.
Recommendations
TO START WITH
* Audit analytics and marketing architecture (e.g., Google Ads, DV360, SA360).
* Understand business goals and marketing strategy.
* Define analytics and marketing architecture to achieve business goals.
* Build data models that reflect business requirements.
Key* Services for DataIQ Level 1
Our Basic DataIQ Level offers essential services to build a strong data foundation. We focus on data collection, marketing optimization, media strategy, and creative solutions. These services help you track and measure data, ensure privacy, optimize campaigns, and enhance customer targeting.
Get in touch to see how our tailored services can help your business leverage data effectively.
Our nerds have got all your
data needs covered
Data Collecting
Ensuring accurate and comprehensive data collection is the foundation of any effective data strategy. Our services focus on implementing robust data architecture, unifying GTM, and establishing precise web and app measurement strategies. We prioritize privacy with consent modes and deliver thorough reporting frameworks to support informed decision-making.
Recommended Services
Data Architecture
Implementation of digital data tracking
GTM Unification
Web and App Measurement strategy
Privacy
Consent Mode
Reporting
Data Transformation
Data Mart Building
Data Model Building
pMAX Best Practices Dashboard * Performance Dashboard
App Reporting Pack - Mobile App Reporting
Marketing
Optimizing your marketing efforts is crucial for reaching your business goals. Our services are designed to monitor ad policies, detect campaign anomalies, and create dynamic creatives. We enhance your marketing strategy through effective data activation and audience analysis, ensuring your campaigns are targeted and impactful.
Recommended Services
Ads Policy Monitor
Campaign Anomaly Detector
Dynamic Creatives
Basic 1st Party Data Activation - Enhanced Conversions
Enhanced Conversions for Web
Enhanced Conversions for Leads
Audience Analysis
Media
A strategic media approach is essential for maximizing your marketing reach. Our services encompass customer acquisition strategies, comprehensive audits of DV360 and Google Ads, and upskilling internal teams. We focus on media unification and consolidation, along with seamless ads integrations, to ensure your media efforts are efficient and effective.
Recommended Services
Customer acquisition strategy
DV360 audit
Google Ads audit
Internal teams upskilling (audience, campaign management, creative etc.)
Media unification/consolidation
Ads integrations (CM,DV, GAds)
Creatives
Compelling and data-driven creatives are vital for engaging your audience. Our services focus on developing innovative, data-driven creatives and implementing dynamic remarketing strategies. This ensures your marketing materials are both impactful and tailored to your audience, driving better engagement and conversion rates.
Recommended Services
Data Driven Creatives
Dynamic remarketing
Got a question or want to know more?
Start with a free audit
Begin with our free audit to identify your data needs and outline a tailored strategy.
Let us help you kick-start your journey to data IQ.
Join
50+ customers
Get in touch
Interested to boost the level*
of your DataIQ?
Drop us your contact details and we will
get back to you shortly.
FAQs
Check out the most asked questions. If you have any other don’t hesitate to contact us.
Data analytics can analyze user behavior, preferences, and browsing patterns to identify areas for website optimization, personalize product recommendations, and streamline the checkout process, ultimately leading to improved conversion rates and increased sales.
Personalization strategies, backed by data analytics, allow e-commerce businesses to deliver tailored content, product recommendations, and targeted marketing campaigns, creating a more engaging and satisfying shopping experience that fosters customer loyalty.
By analyzing customer data and purchase histories, businesses can identify complementary products or upgrade opportunities, enabling effective cross-selling and upselling strategies to increase revenue and customer satisfaction.
