Analytics

Performance Max best practices dashboard

Performance Max best practices dashboard

If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?

5 Google Tag Manager features for better data collection and analysis

5 Google Tag Manager features for better data collection and analysis

Google Tag Manager (GTM) is crucial for marketers and web developers. It allows easy management of tracking codes on websites. But it’s not only about basic installation; it’s about optimizing GTM to collect valuable data and enable insightful analysis. Here, we’ll cover five essential GTM features that greatly improve data collection and analysis.

Benefits of using Google Analytics 4 360

Benefits of using Google Analytics 4 360

Google Analytics is a powerful tool, even without the price tag of the 360 version. If you are uncertain about going 360, use this breakdown of premium features listed in this article to see if going in this direction will be worth it to you.