Analytics

Enhanced conversions for leads: Matching on email vs matching on GCLID
August 29, 2024

Enhanced conversions for leads: Matching on email vs matching on GCLID

Analytics
Are you using offline conversion imports? Are you enhancing your marketing data with user-provided information, or planning to? If so, Google's recent update will make your life easier: Conversions can now be matched using hashed email addresses in addition to GCLID.
Server-side GTM for Mobile Apps:
August 29, 2024

Server-side GTM for Mobile Apps:

Analytics
Is This the Game-Changer We've Been Waiting For? It's been a while since we've eagerly awaited a new technology from Google. One of the most anticipated is sGTM (Server-side Google Tag Manager) for mobile app
How BBG increased the number of tracked conversions by 20%
May 10, 2024

How BBG increased the number of tracked conversions by 20%

Analytics, Case Study, First-party data activation
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de