Case study

BBG increases purchases by +5% with Enhanced Conversions for web

BBG increases purchases by +5% with Enhanced Conversions for web

Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de

Performance Max best practices dashboard

Performance Max best practices dashboard

If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?

5 Google Tag Manager features for better data collection and analysis

5 Google Tag Manager features for better data collection and analysis

Google Tag Manager (GTM) is crucial for marketers and web developers. It allows easy management of tracking codes on websites. But it’s not only about basic installation; it’s about optimizing GTM to collect valuable data and enable insightful analysis. Here, we’ll cover five essential GTM features that greatly improve data collection and analysis.