GA4

Benefits of using Google Analytics 4 360

Benefits of using Google Analytics 4 360

Google Analytics is a powerful tool, even without the price tag of the 360 version. If you are uncertain about going 360, use this breakdown of premium features listed in this article to see if going in this direction will be worth it to you.

Custom reports in GA4

Custom reports in GA4

In GA4, standard reports provide valuable insights into user behaviour and tracking efforts. For users transitioning from Universal Analytics, the flexible reporting interface in GA4 is a noticeable advantage.

The GA4 config tag transforms into a Google tag in GTM.

The GA4 config tag transforms into a Google tag in GTM.

You might have noticed that big changes are coming to Google Tag Manager. But what exactly is going on, and what will be different?