GTM

The GA4 config tag transforms into a Google tag in GTM.

The GA4 config tag transforms into a Google tag in GTM.

You might have noticed that big changes are coming to Google Tag Manager. But what exactly is going on, and what will be different?

GA4 conversions tracking with GTM

GA4 conversions tracking with GTM

It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.

What is the benefit of Platform unification in Google Tag Manager?

What is the benefit of Platform unification in Google Tag Manager?

Platform unification in Google Tag Manager (GTM) refers to the ability to manage tags across multiple platforms, such as web, mobile, and AMP (Accelerated Mobile Pages), from a single container. It simplifies tracking user behavior and allows for more efficient tag management across multiple platforms with platform unification in GTM.