MARKETING DATA IQ FRAMEWORK
Level 3 – Expert
Utilize data for predictive metrics to target revenue-generating
audiences effectively.
Master* your data-driven strategy
Leverage advanced data techniques to stay ahead in the competitive market. At this expert level, we address the challenges of utilizing machine learning and AI to enhance data and optimize marketing budget distribution.
Our goal is to help you communicate personalized messages to each customer segment, understand the relevance of GCP services, and gain a comprehensive overview of customer behavior to predict future trends accurately.
Let’s
sum it up
Challenges
WHAT YOU ARE FACING
* You are already collecting and working with relevant data but not utilizing ML or AI to enhance it.
Outcome
WE WILL HELP YOU TO ACHIEVE
* Ability to communicate personalized messages to each customer segment.
* Understanding of relevant GCP services for business needs.
* Comprehensive overview of customer behavior before conversion.
* Enhanced orientation towards predicting future trends based on data.
Recommendations
TO START WITH
* Understanding marketing mix and how to effectively split marketing budget.
* Implementing a sophisticated audience strategy.
* Creating personalized communication for each audience segment.
Key* Services for DataIQ Level 3
Our Expert DataIQ Level offers cutting-edge services to elevate your data strategy. We focus on advanced data collection, marketing optimization, media strategies, and personalized creatives to unlock the full potential of your data.
Let us help you implement AI and machine learning solutions to drive impactful results.
Our nerds have got all your
data needs covered
Data
Advanced data techniques are crucial for gaining deeper insights and driving strategic decisions. Our services include sophisticated modeling, clustering, and predictive analysis to ensure your data is effectively utilized. By leveraging these advanced tools, we help you understand customer behavior and optimize your strategies for maximum impact.
Recommended Services
Marketing Mix Modelling
Lightweight MMM
Meridian
Orbit
Robyn
Fractional Uplift Modelling
Predicted Conversion Value calculated in Vertex AI
Predicted Life-Time Value
Marketing
A sophisticated marketing strategy is essential for achieving business success. Our expert services focus on dynamic creatives, AI-generated content, and customer data platforms. By implementing these advanced marketing tools, we help you create personalized, impactful campaigns that resonate with your target audience and drive better results.
Recommended Services
Dynamic Creatives
Adios - generating pictures and upload them to Google Ads
Description Genius - using LLM to generate product descriptions
Optimus - learning loop for agents
Customer Data Platform
Customer 360
Media – Ads
Diverse and innovative ad formats are vital for capturing your audience's attention. Our services include audio ads, connected TV, digital out-of-home, and media mix modeling. These formats enhance your media presence, maximize reach, and drive effective audience engagement, ensuring your campaigns stand out.
Recommended Services
Audio ads
Connected TV
Digital out of home
Media Mix Modelling
Multilingual Topic Cluster – ML-Toast
Media – Creatives
Creative excellence is key to engaging your audience effectively. Our services focus on AI-generated creatives, scalable creative solutions, and automated video ads. By leveraging these advanced creative tools, we help you produce impactful content that resonates with your audience and drives higher engagement and conversions.
Recommended Services
AI creative and text
Creative scaling
Feed management
Image extension at scale
Automated video ads – PVA
Got a question or want to know more?
Schedule a consultation
Start with our consultation and use case advice, and let us guide you
in mastering your data for unparalleled business growth.
Join
50+ customers
Get in touch
Interested to boost the level*
of your DataIQ?
Drop us your contact details and we will
get back to you shortly.
FAQs
Check out the most asked questions. If you have any other don’t hesitate to contact us.
Data analytics can analyze user behavior, preferences, and browsing patterns to identify areas for website optimization, personalize product recommendations, and streamline the checkout process, ultimately leading to improved conversion rates and increased sales.
Personalization strategies, backed by data analytics, allow e-commerce businesses to deliver tailored content, product recommendations, and targeted marketing campaigns, creating a more engaging and satisfying shopping experience that fosters customer loyalty.
By analyzing customer data and purchase histories, businesses can identify complementary products or upgrade opportunities, enabling effective cross-selling and upselling strategies to increase revenue and customer satisfaction.
