Articles

Ads Creative Studio Ends in March 2025: What You Need to Know
March 19, 2025

Ads Creative Studio Ends in March 2025: What You Need to Know

Articles, Basic, Marketing
As digital advertising evolves, platforms must adapt to market demands and focus on high-growth areas. In line with this, Google announced the deprecation of Ads Creative Studio (ACS) in late 2024, citing lower-than-expected adoption.
Enhanced conversions for leads: Matching on email vs matching on GCLID
August 29, 2024

Enhanced conversions for leads: Matching on email vs matching on GCLID

Articles, Basic, Marketing
Are you using offline conversion imports? Are you enhancing your marketing data with user-provided information, or planning to? If so, Google's recent update will make your life easier: Conversions can now be matched using hashed email addresses in addition to GCLID.
Server-side GTM for Mobile Apps:
August 29, 2024

Server-side GTM for Mobile Apps:

Articles, Advance, Data
Is This the Game-Changer We've Been Waiting For? It's been a while since we've eagerly awaited a new technology from Google. One of the most anticipated is sGTM (Server-side Google Tag Manager) for mobile app