DataIQ for


Improves marketing strategies, healthcare personalization, and patient engagement.

Enhance Your Pharma Marketing

Optimics offers tailored solutions for the pharmaceutical industry, providing advanced analytics to optimize marketing, enhance customer engagement, and ensure data privacy compliance. Collaborate with us to make informed decisions, improve patient outcomes, and stay ahead in a competitive market.


for pharma


Compliant Data Management

Optimics ensures compliant data handling for pharmaceuticals. We prioritize data security and privacy, guaranteeing regulatory adherence while optimizing your strategies.


Personalized Healthcare Communication

By leveraging advanced analytics, Optimics enables pharma clients to deliver personalized healthcare communications, leading to improved patient engagement and adherence to treatment plans.


Targeted Marketing Campaigns

Optimics assists pharma clients in identifying and targeting specific patient groups, optimizing marketing efforts to reach the right audience with tailored messages and improving overall campaign effectiveness.

How the

collaboration works

Collaboration Approach

We at Optimics take a collaborative approach, working closely with clients to understand their unique objectives and sales ecosystems. Having data engineers, software developers and integrators and many other system specialists on board, we make sure we have skilled resources to deliver on the task ahead.

Areas of Focus

Harnessing the power of your marketing data, we offer expertise in digital measurement and analytics, marketing automation, data management and targeted communications set-up. We are industry agnostic - helping companies with high traffic marketing data across almost all industries.


For us, the marketing ROI is the ultimate measurement criteria. Whatever you invest into boosting the IQ of your data, must translate into better marketing, better conversions, better sales and better business.

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From our



Robin Hubáček

Web Analytics Lead

I had a great experience working with the Optimics analytical team. Their expertise in GCP, GA4, and GTM is top-notch. They provided valuable insights that improved our understanding of SGTM and offered a unique approach to analyzing attribution modeling issues during our collaboration on GA4 conversions export to Google Ads. I highly recommend Optimics for their professionalism and innovative solutions.

Plná peněženka

Josef Drobílek

Marketing Director

We will be now putting our focus on retention – after we adjust our new approach to certain metrics, this model will be very helpful in our attribution and marketing reporting development.

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Úspěšná implementace

How BBG increased the number of tracked conversions by 20%

How BBG increased the number of tracked conversions by 20%

Novibet achieved 75% match rate with Enhanced Conversions

Novibet achieved 75% match rate with Enhanced Conversions

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging


50+ customers

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Check out the most asked questions. If you have any other don’t hesitate to contact us.

How can Optimics help the pharma industry streamline data analytics and optimize marketing strategies?

Optimics offers the pharma industry data analytics solutions to streamline operations and optimize marketing strategies. By leveraging advanced analytics tools, pharma companies can gain insights into market trends, customer behaviors, and campaign performance. This data-driven approach enables targeted marketing efforts, more efficient resource allocation, and improved decision-making for better business outcomes.

What role does Optimics play in ensuring data security and compliance for the pharma industry?

Optimics plays a crucial role in ensuring data security and compliance for the pharma industry. With strict regulations governing data handling in the healthcare sector, Optimics implements robust data protection measures and data governance practices. This ensures that sensitive patient information is securely managed, and the pharma industry remains compliant with relevant data privacy laws.

How can the pharma industry benefit from Optimics' expertise in data integration and customer insights?

Optimics' expertise in data integration allows the pharma industry to consolidate and analyze customer data from various sources. By combining online and offline data, pharma companies can gain comprehensive customer insights, understand patient behaviors, and identify emerging trends. These insights empower the pharma industry to tailor patient engagement strategies, develop personalized treatment plans, and deliver better healthcare experiences.