DataIQ for
Banking & Finance
Enhances banking with personalized financial services and data-driven marketing strategies.
Discover Data-Driven Banking Solutions
Optimics empowers the banking industry with data-driven solutions, enabling personalized offerings, improved customer engagement, and better ROI. Our expertise in analytics, marketing automation, and privacy compliance helps banks make informed decisions and achieve their business goals with confidence.
Tailored
for banking & finance
1
Fraud Detection and Risk Management
Optimics' advanced analytics and data modeling help banks identify potential fraud patterns and enhance risk management strategies, safeguarding customer assets and ensuring regulatory compliance.
2
Personalized Financial Services
Through data-driven customer segmentation, banks can offer personalized financial products and services, improving customer satisfaction and retention.
3
Cross-Selling and Upselling Opportunities
Optimics' data insights enable banks to identify cross-selling and upselling opportunities, increasing revenue streams and maximizing customer lifetime value.
How the
collaboration works
Collaboration Approach
We at Optimics take a collaborative approach, working closely with clients to understand their unique objectives and sales ecosystems. Having data engineers, software developers and integrators and many other system specialists on board, we make sure we have skilled resources to deliver on the task ahead.
Areas of Focus
Harnessing the power of your marketing data, we offer expertise in digital measurement and analytics, marketing automation, data management and targeted communications set-up. We are industry agnostic - helping companies with high traffic marketing data across almost all industries.
KPIs
For us, the marketing ROI is the ultimate measurement criteria. Whatever you invest into boosting the IQ of your data, must translate into better marketing, better conversions, better sales and better business.
Got a question or want to know more?
Marketing dataIQ calculator
If your marketing data efforts had an IQ*, would it be like Einstein?
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From our
Banking Customers
Fortuna
Alexandra Posvyanskaya
Product Insight Team Leader
I like the cooperation between the Optimics team and the FEG team. Together We have done a great job of preparing Google Analytics 4 implementation guidelines for multiple user journeys across multiple platforms, both website and mobile apps, which we could not have achieved in 3 months on our own.
Česká spořitelna
Ludmila Špalková
Product owner
Traditional ways of recruiting in-house experts are failing in an era where there is no universal profile for the needs of modern analytics and marketing. Optimizing your team with specialized external experts brings flexibility and the ability to handle even the most challenging situations.
Join
50+ customers
Get in touch
Want to find out the real potential* of your data?
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FAQs
Check out the most asked questions. If you have any other don’t hesitate to contact us.
Optimics empowers the banking industry to gain a deeper understanding of customer needs and preferences. By analyzing customer data, banks can deliver personalized financial products, targeted offers, and tailored services, leading to improved customer satisfaction, increased loyalty, and higher retention rates.
Leveraging Optimics' data analytics capabilities enables the banking industry to make data-driven decisions for improved business performance. Banks can identify profitable customer segments, optimize cross-selling opportunities, detect potential fraud, and streamline operational processes, resulting in enhanced efficiency, better risk management, and increased profitability.
Optimics provides the banking industry with robust data governance and privacy compliance solutions. By ensuring secure data handling, access controls, and adherence to regulatory requirements, banks can build trust with customers and maintain compliance with data privacy regulations such as GDPR and CCPA, mitigating potential legal risks and reputational damage.
