DataIQ for

Banking & Finance

Enhances banking with personalized financial services and data-driven marketing strategies.

Discover Data-Driven Banking Solutions

Optimics empowers the banking industry with data-driven solutions, enabling personalized offerings, improved customer engagement, and better ROI. Our expertise in analytics, marketing automation, and privacy compliance helps banks make informed decisions and achieve their business goals with confidence.


for banking & finance


Fraud Detection and Risk Management

Optimics' advanced analytics and data modeling help banks identify potential fraud patterns and enhance risk management strategies, safeguarding customer assets and ensuring regulatory compliance.


Personalized Financial Services

Through data-driven customer segmentation, banks can offer personalized financial products and services, improving customer satisfaction and retention.


Cross-Selling and Upselling Opportunities

Optimics' data insights enable banks to identify cross-selling and upselling opportunities, increasing revenue streams and maximizing customer lifetime value.

How the

collaboration works

Collaboration Approach

We at Optimics take a collaborative approach, working closely with clients to understand their unique objectives and sales ecosystems. Having data engineers, software developers and integrators and many other system specialists on board, we make sure we have skilled resources to deliver on the task ahead.

Areas of Focus

Harnessing the power of your marketing data, we offer expertise in digital measurement and analytics, marketing automation, data management and targeted communications set-up. We are industry agnostic - helping companies with high traffic marketing data across almost all industries.


For us, the marketing ROI is the ultimate measurement criteria. Whatever you invest into boosting the IQ of your data, must translate into better marketing, better conversions, better sales and better business.

Got a question or want to know more?

Marketing dataIQ calculator

If your marketing data efforts had an IQ*, would it be like Einstein?

Discover your DataIQ level and receive customized progress recommendations in just 3 minutes with our DataIQ test.

From our

Banking Customers


Alexandra Posvyanskaya

Product Insight Team Leader

I like the cooperation between the Optimics team and the FEG team. Together We have done a great job of preparing Google Analytics 4 implementation guidelines for multiple user journeys across multiple platforms, both website and mobile apps, which we could not have achieved in 3 months on our own.

Česká spořitelna

Ludmila Špalková

Product owner

Traditional ways of recruiting in-house experts are failing in an era where there is no universal profile for the needs of modern analytics and marketing. Optimizing your team with specialized external experts brings flexibility and the ability to handle even the most challenging situations.

Read about

Successful implementation

BBG increases purchases by +5% with Enhanced Conversions for web

BBG increases purchases by +5% with Enhanced Conversions for web

Performance Max best practices dashboard

Performance Max best practices dashboard

5 Google Tag Manager features for better data collection and analysis

5 Google Tag Manager features for better data collection and analysis


50+ customers

Get in touch

Want to find out the real potential* of your data?

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Check out the most asked questions. If you have any other don’t hesitate to contact us.

How can Optimics help the banking industry enhance customer satisfaction and loyalty?

Optimics empowers the banking industry to gain a deeper understanding of customer needs and preferences. By analyzing customer data, banks can deliver personalized financial products, targeted offers, and tailored services, leading to improved customer satisfaction, increased loyalty, and higher retention rates.

What advantages will the banking industry experience from leveraging Optimics' data analytics?

Leveraging Optimics' data analytics capabilities enables the banking industry to make data-driven decisions for improved business performance. Banks can identify profitable customer segments, optimize cross-selling opportunities, detect potential fraud, and streamline operational processes, resulting in enhanced efficiency, better risk management, and increased profitability.

How can Optimics help the banking industry stay compliant with data privacy regulations?

Optimics provides the banking industry with robust data governance and privacy compliance solutions. By ensuring secure data handling, access controls, and adherence to regulatory requirements, banks can build trust with customers and maintain compliance with data privacy regulations such as GDPR and CCPA, mitigating potential legal risks and reputational damage.