DataIQ for


Empowering Retail Excellence: Unleash Data-Driven Insights

Where Offline and Online Retail Meet

In the dynamic retail landscape, Optimics equips clients with data-driven insights for exceptional outcomes. By harnessing customer behavior data, we enhance marketing strategies, personalize experiences, and optimize inventory. Our solutions extend to offline benefits, enabling retailers to create outstanding shopping experiences, foster loyalty, and spur business growth.


for retail


Targeted Marketing

Collaborating with Optimics, retail clients can pinpoint customer segments, creating tailored campaigns that enhance loyalty and conversions.



Optimics enables personalized experiences by analyzing interactions, leading to increased engagement, satisfaction, and sales.


Inventory Efficiency

Data optimization helps retailers predict demand, improving inventory management and customer experiences.

How the

collaboration works

Collaboration Approach

We at Optimics take a collaborative approach, working closely with clients to understand their unique objectives and sales ecosystems. Having data engineers, software developers and integrators and many other system specialists on board, we make sure we have skilled resources to deliver on the task ahead.

Areas of Focus

Harnessing the power of your marketing data, we offer expertise in digital measurement and analytics, marketing automation, data management and targeted communications set-up. We are industry agnostic - helping companies with high traffic marketing data across almost all industries.


For us, the marketing ROI is the ultimate measurement criteria. Whatever you invest into boosting the IQ of your data, must translate into better marketing, better conversions, better sales and better business.

Got a question or want to know more?

Marketing dataIQ calculator

If your marketing data efforts had an IQ*, would it be like Einstein?

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From our

Retail Customers


Robin Hubáček

Web Analytics Lead

I had a great experience working with the Optimics analytical team. Their expertise in GCP, GA4, and GTM is top-notch. They provided valuable insights that improved our understanding of SGTM and offered a unique approach to analyzing attribution modeling issues during our collaboration on GA4 conversions export to Google Ads. I highly recommend Optimics for their professionalism and innovative solutions.

Plná peněženka

Josef Drobílek

Marketing Director

We will be now putting our focus on retention – after we adjust our new approach to certain metrics, this model will be very helpful in our attribution and marketing reporting development.

Přečtěte si o

Úspěšná implementace

How BBG increased the number of tracked conversions by 20%

How BBG increased the number of tracked conversions by 20%

Novibet achieved 75% match rate with Enhanced Conversions

Novibet achieved 75% match rate with Enhanced Conversions

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging


50+ customers

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Check out the most asked questions. If you have any other don’t hesitate to contact us.

How can Optimics help retailers enhance their customer experience?

Optimics enables retailers to tap into their data goldmine, offering insights that drive personalized customer experiences, optimized inventory management, and efficient marketing strategies. By harnessing data analytics, retailers can tailor their offerings, predict trends, and create exceptional shopping journeys.

What benefits does Optimics bring to retail inventory management?

Optimics empowers retailers with accurate demand forecasting, ensuring optimal stock levels, reducing overstocking, and preventing stockouts. By analyzing historical data, market trends, and customer behavior, retailers can enhance their inventory turnover, minimize costs, and enhance customer satisfaction.

How can Optimics improve retail marketing strategies?

Optimics transforms retail marketing by deciphering customer preferences, analyzing purchase history, and identifying high-potential customer segments. This enables retailers to create targeted marketing campaigns, personalized offers, and relevant content, leading to increased customer engagement, loyalty, and higher conversion rates.