Full-stack training and consulting

Growing your team's proficiency in the area of data-drive marketing

Want to master data-driven decision making?

Full-stack training and consulting in digital analytics provides a comprehensive learning experience for individuals and organizations to excel in data-driven decision-making. Through specialized training and expert consulting, participants gain proficiency in all aspects of digital analytics, empowering them to leverage data effectively for business growth and improved digital performance.

Empower your team with

training and consulting


Comprehensive coverage

Our experts provide comprehensive understanding of the whole digital analytics landscape and its today's possibilities.


Improved performance

Empower your internal team to make decisions faster and smarter, based on data.



A clear path for skills and knowledge development in such a sought-after field of digital analytics and performance marketing.

We'll gladly assist your team in overcoming* the digital hurdles.

Upskilling employees poses challenges in identifying skill gaps, balancing workload with learning, and overcoming resistance to change.

It requires careful analysis, flexible learning options, and a culture of continuous development. We will help you to overcome every challange.

Interested in private full-stack training or consultancy?


details & steps

Internal teams upskilling

Internal teams upskilling focuses on empowering employees within an organization by providing them with training and resources to develop new skills or enhance existing ones. This process helps employees stay relevant in a rapidly evolving business landscape and enables organizations to leverage the talents of their workforce effectively. Through various learning initiatives, such as workshops, courses, or mentoring programs, employees can acquire up-to-date knowledge, technical competencies, and soft skills required to excel in their roles. Upskilling initiatives aim to enhance employee performance, job satisfaction, and overall organizational success.

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  • Identifying Skill Gaps:
    Assessing the existing skill set of employees and identifying the gaps that need to be addressed through upskilling can be a challenge. It requires a thorough analysis of job requirements, industry trends, and individual performance evaluations to pinpoint areas for improvement.

  • Balancing Workload and Learning:
    Balancing the regular workload of employees with upskilling activities can be challenging. Employees may need to juggle their existing responsibilities with the time and effort required for training and development. Finding the right balance and providing flexible learning options is crucial to ensure productivity is not compromised.

  • Resistance to Change:
    Some employees may resist upskilling initiatives due to a fear of change, reluctance to learn new skills, or a lack of understanding of the benefits. Overcoming resistance and fostering a culture of continuous learning and development within the organization is a challenge that requires effective communication, leadership support, and motivation.


  • Increased Employee Engagement and Retention:
    Upskilling opportunities show employees that the organization values their growth and development, leading to increased job satisfaction and engagement. This, in turn, improves employee retention and reduces turnover rates.

  • Enhanced Performance and Productivity:
    By acquiring new skills and knowledge, employees can enhance their performance in their current roles. Upskilling enables employees to stay up-to-date with industry best practices, adopt new technologies, and improve their productivity, resulting in improved business outcomes.

  • Agile and Adaptable Workforce:
    Upskilling equips employees with the ability to adapt to changing market demands and emerging technologies. It ensures that the workforce remains agile, capable of taking on new challenges, and contributing to the organization's growth and innovation.

Got a question or want to know more?



From our


Česká spořitelna

Ludmila Špalková

Product owner

“Traditional ways of recruiting in-house experts are failing in an era where there is no universal profile for the needs of modern analytics and marketing. Optimizing your team with specialized external experts brings flexibility and the ability to handle even the most challenging situations.”


Alexandra Posvyanskaya

Product Insight Team Leader

I like the cooperation between the Optimics team and the FEG team. Together We have done a great job of preparing Google Analytics 4 implementation guidelines for multiple user journeys across multiple platforms, both website and mobile apps, which we could not have achieved in 3 months on our own.


Robin Hubáček

Web Analytics Lead

I highly recommend Optimics for their professionalism and innovative solutions.. Their expertise in GCP, GA4, and GTM is top-notch. They provided valuable insights that improved our understanding of SGTM and a unique approach to analyzing attribution modeling issues on GA4 conversions export to Google Ads.


50+ customers

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