DataIQ for


Get data-driven insights to improve products and marketing efforts.

Maximize Your Tech Business Potential

In the fast-paced and competitive tech industry, Optimics offers data-driven solutions to gain a competitive edge. By leveraging advanced analytics and insights, we help tech companies make informed decisions, optimize marketing strategies, and enhance customer experiences. Our data expertise enables tech clients to drive innovation, increase customer engagement, and achieve sustainable growth in a rapidly evolving digital landscape.


for tech


Enhanced Product Development

Optimics enables tech companies to analyze user behaviors and preferences for innovative product development, ensuring the creation of solutions that precisely meet customer needs.


Data Security and Privacy Compliance

Optimics helps tech clients implement strong data security and comply with privacy regulations, safeguarding sensitive information and building trust with customers.


Personalized Marketing Strategies

By understanding customer preferences, Optimics enables tech companies to deliver personalized marketing experiences, resulting in higher customer engagement and improved brand loyalty.

How the

collaboration works

Collaboration Approach

We at Optimics take a collaborative approach, working closely with clients to understand their unique objectives and sales ecosystems. Having data engineers, software developers and integrators and many other system specialists on board, we make sure we have skilled resources to deliver on the task ahead.

Areas of Focus

Harnessing the power of your marketing data, we offer expertise in digital measurement and analytics, marketing automation, data management and targeted communications set-up. We are industry agnostic - helping companies with high traffic marketing data across almost all industries.


For us, the marketing ROI is the ultimate measurement criteria. Whatever you invest into boosting the IQ of your data, must translate into better marketing, better conversions, better sales and better business.

Got a question or want to know more?

Marketing dataIQ calculator

If your marketing data efforts had an IQ*, would it be like Einstein?

Discover your DataIQ level and receive customized progress recommendations in just 3 minutes with our DataIQ test.

From our



Robin Hubáček

Web Analytics Lead

I had a great experience working with the Optimics analytical team. Their expertise in GCP, GA4, and GTM is top-notch. They provided valuable insights that improved our understanding of SGTM and offered a unique approach to analyzing attribution modeling issues during our collaboration on GA4 conversions export to Google Ads. I highly recommend Optimics for their professionalism and innovative solutions.

Plná peněženka

Josef Drobílek

Marketing Director

We will be now putting our focus on retention – after we adjust our new approach to certain metrics, this model will be very helpful in our attribution and marketing reporting development.

Read about

Successful implementation

How BBG increased the number of tracked conversions by 20%

How BBG increased the number of tracked conversions by 20%

Novibet achieved 75% match rate with Enhanced Conversions

Novibet achieved 75% match rate with Enhanced Conversions

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging


50+ customers

Get in touch

Want to find out the real potential* of your data?

Drop your contact details and we will be with you shortly.

By sending a message you agree with our Privacy Policy and GDPR.


Check out the most asked questions. If you have any other don’t hesitate to contact us.

How can Optimics assist the tech industry in optimizing digital marketing efforts?

Optimics helps the tech industry optimize digital marketing strategies by providing data-driven insights. Through advanced analytics, the tech sector can identify high-potential customer segments, refine marketing campaigns, and measure the impact of marketing activities, resulting in improved lead generation, customer acquisition, and overall marketing ROI.

What value does Optimics bring to the tech industry in terms of data utilization?

Optimics empowers the tech industry to harness the full potential of data. By consolidating and analyzing data from various sources, tech companies can uncover valuable insights about user behavior, product usage patterns, and market trends. These insights enable data-driven decision-making, product enhancements, and the development of customer-centric solutions.

How can the tech industry leverage Optimics to enhance user experience and product development?

Optimics enables the tech industry to deliver a seamless user experience and refine product development. By understanding user preferences and behaviors, tech companies can personalize product offerings, optimize user interfaces, and identify areas for improvement. This customer-centric approach fosters user satisfaction, loyalty, and advocacy, driving competitive advantage in the fast-paced tech landscape.