We are Optimics*

Empowering marketing DataIQ: Experts in digital analytics, Ad and MarTech and conversions growth

At our core, we help our clients with utilizing the potential of their marketing data to the edge of its potential. We specialize in digital measurement and analytics, AdTech, marketing automation, targeting and in general, utilizing all the tools and methods available today to boost conversions through marketing data.

Our expertise lies in utilizing industry best practices and pioneering out-of-the-box approaches to meet the unique challenges of each of our clients.

We have proven ourselves

to boost your dataIQ

Sales partner

we are one of a very few companies licensed and skilled with operating the full array of Google technologies

Our vision

To enable most effective digital marketing based on available data, so that valuable resources can be utilized best to bring value to customers and society.

Our Mission

To practically improve the dataIQ of marketing efforts of our clients, to increase the return on investment of their marketing & sales digital efforts.

From our


Česká spořitelna

Ludmila Špalková

Product owner

“Traditional ways of recruiting in-house experts are failing in an era where there is no universal profile for the needs of modern analytics and marketing. Optimizing your team with specialized external experts brings flexibility and the ability to handle even the most challenging situations.”


Alexandra Posvyanskaya

Product Insight Team Leader

I like the cooperation between the Optimics team and the FEG team. Together We have done a great job of preparing Google Analytics 4 implementation guidelines for multiple user journeys across multiple platforms, both website and mobile apps, which we could not have achieved in 3 months on our own.


Robin Hubáček

Web Analytics Lead

I highly recommend Optimics for their professionalism and innovative solutions.. Their expertise in GCP, GA4, and GTM is top-notch. They provided valuable insights that improved our understanding of SGTM and a unique approach to analyzing attribution modeling issues on GA4 conversions export to Google Ads.

Unleash the power*
of marketing data to sell optimally

We are hiring!

Join our team at Optimics, a leading data solutions company, where you can make an impact, collaborate with experts, and work on innovative projects. We are hiring passionate individuals who thrive in a dynamic environment and are eager to contribute to our mission of providing top-notch data intelligence. Take your career to the next level and apply now!

Meet our team

Pavel Trejbal

Vojtěch Vais