DataIQ for


Revolutionize automotive analytics, drive data-powered marketing and elevate customer experiences for growth and loyalty.

Accelerate Your Automotive Insights

Optimics empowers the automotive industry with advanced analytics and data integration for better decision-making. By gaining comprehensive insights, companies optimize marketing, enhance customer experiences, and ensure data privacy. Drive efficiency and growth through data-driven actions with Optimics.


for automotive


Improved Lead Generation

Utilize data-driven strategies to identify and target potential customers effectively, leading to increased lead generation and conversion rates.


Enhanced Customer Experience

Personalize interactions and marketing efforts based on customer preferences and behaviors, providing a tailored experience that boosts customer satisfaction and loyalty.


Data-Driven Product Development

Leverage data insights to understand customer preferences, identify trends, and make informed decisions for innovative and competitive product development in the automotive industry.

How the

collaboration works

Collaboration Approach

We at Optimics take a collaborative approach, working closely with clients to understand their unique objectives and sales ecosystems. Having data engineers, software developers and integrators and many other system specialists on board, we make sure we have skilled resources to deliver on the task ahead.

Areas of Focus

Harnessing the power of your marketing data, we offer expertise in digital measurement and analytics, marketing automation, data management and targeted communications set-up. We are industry agnostic - helping companies with high traffic marketing data across almost all industries.


For us, the marketing ROI is the ultimate measurement criteria. Whatever you invest into boosting the IQ of your data, must translate into better marketing, better conversions, better sales and better business.

Got a question or want to know more?

Marketing dataIQ calculator

If your marketing data efforts had an IQ*, would it be like Einstein?

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From our



Robin Hubáček

Web Analytics Lead

I had a great experience working with the Optimics analytical team. Their expertise in GCP, GA4, and GTM is top-notch. They provided valuable insights that improved our understanding of SGTM and offered a unique approach to analyzing attribution modeling issues during our collaboration on GA4 conversions export to Google Ads. I highly recommend Optimics for their professionalism and innovative solutions.

Plná peněženka

Josef Drobílek

Marketing Director

We will be now putting our focus on retention – after we adjust our new approach to certain metrics, this model will be very helpful in our attribution and marketing reporting development.

Read about

Successful implementation

How BBG increased the number of tracked conversions by 20%

How BBG increased the number of tracked conversions by 20%

Novibet achieved 75% match rate with Enhanced Conversions

Novibet achieved 75% match rate with Enhanced Conversions

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging


50+ customers

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Check out the most asked questions. If you have any other don’t hesitate to contact us.

How can Optimics help the automotive industry with digital analytics?

Optimics provides cutting-edge digital analytics solutions for the automotive industry, allowing businesses to gain valuable insights into customer behavior, improve marketing strategies, and enhance the overall user experience on their websites and apps.

What are the benefits of collaborating with Optimics for automotive businesses?

By partnering with Optimics, automotive businesses can benefit from data-driven decision-making, personalized customer experiences, and optimized marketing campaigns. This collaboration enables businesses to increase customer engagement, boost conversions, and drive business growth.

How can Optimics assist the automotive industry in data management and compliance?

Optimics offers data management solutions that help automotive companies efficiently collect, integrate, and manage customer data while ensuring compliance with data privacy regulations. This ensures that data is secure and used ethically to build trusted customer relationships.