White papers

White paper

Offline + online interconnection

For anyone in the marketing world, the data situation is challenging. At Česká spořitelna, we connected 48 applications in 12 months. As a result, Česká spořitelna can for the first time ever understand the entire customer journey and optimize it as a whole.

Share your email and we’ll send you our comprehensive white paper, which delves into issues and details behind successful applications of marketing data.

Expert Whitepapers

May 22, 2024

Through High-Value Modelling, ROUVY identified that 60% of their Google Ads budget was misallocated

The primary objective of ROUVY's performance team was to acquire new users. However, without statistical information on the significance of microconversions on main conversions, there was a risk of ineffective ad budget allocation.

How to use online data combined with simple analytical AI to defend Czech e-commerce against Temu and high online advertising prices

As part of its massive campaign to conquer the Czech market and get the highest marketshare, online marketplace Temu has brutally raised the price of advertising on Google. The amounts that Czech advertisers have to spend to win auctions have risen by tens to hundreds of percent.