White papers

White paper

Offline + online interconnection

For anyone in the marketing world, the data situation is challenging. At Česká spořitelna, we connected 48 applications in 12 months. As a result, Česká spořitelna can for the first time ever understand the entire customer journey and optimize it as a whole.

Share your email and we’ll send you our comprehensive white paper, which delves into issues and details behind successful applications of marketing data.

Expert Whitepapers

July 18, 2025

From Hype to Impact: How GenAI Reshapes Marketing

Marketing, Advance, AI

The challenge: Optimising Shopping feeds is a goal for every advertiser working with Google Merchant Center (MC) in order to improve query matching, increase coverage, and ultimately click-through rates (CTR). However, it is cumbersome to sift through product disapprovals in MC or manually fix quality issues. So let’s see how the latest advances in Generative AI can improve your shopping experience.

Master a Full- Funnel Strategy in DV360

Marketing, Advance

In today's competitive e-commerce landscape, brands need a comprehensive marketing strategy that effectively reaches their target audience at every stage of the customer journey. This white paper explores how DV360, Google's enterprise-level demand-side platform (DSP), can be leveraged to implement a full- funnel marketing strategy, driving brand awareness, engagement, and conversions for e-commerce businesses of all sizes, including through emerging channels like Connected TV (CTV) and Digital Out-of-Home (DOOH), and with the assistance of AI-powered generative tools.

Through High-Value Modelling, ROUVY identified that 60% of their Google Ads budget was misallocated

The primary objective of ROUVY's performance team was to acquire new users. However, without statistical information on the significance of microconversions on main conversions, there was a risk of ineffective ad budget allocation.