White paper

Unlocking Retail Media Potential

Retail media is no longer a niche. It’s projected to surpass $165.9 billion this year, accounting for 21%+ of global digital ad spend.

At Optimics, we’re helping bring this to life by combining deep expertise in ad serving and data activation with Google Ad Manager, enabling ecommerce businesses to launch and scale retail media initiatives with full control.

Would you like to learn more? We’d be happy to send you the full version of our new white paper by email.

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9. 4. 2026

Unlocking Retail Media Potential with Google Ad Manager

Marketing, Data, Expert

How ecommerce businesses can own their advertising future, monetize traffic, and expand revenue with strategic retail media programs powered by GAM

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18. 7. 2025

From Hype to Impact: How GenAI Reshapes Marketing

AI, Marketing, Advance

The challenge: Optimising Shopping feeds is a goal for every advertiser working with Google Merchant Center (MC) in order to improve query matching, increase coverage, and ultimately click-through rates (CTR). However, it is cumbersome to sift through product disapprovals in MC or manually fix quality issues. So let’s see how the latest advances in Generative AI can improve your shopping experience.

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17. 3. 2025

Master a Full- Funnel Strategy in DV360

Marketing, Advance

In today's competitive e-commerce landscape, brands need a comprehensive marketing strategy that effectively reaches their target audience at every stage of the customer journey. This white paper explores how DV360, Google's enterprise-level demand-side platform (DSP), can be leveraged to implement a full- funnel marketing strategy, driving brand awareness, engagement, and conversions for e-commerce businesses of all sizes, including through emerging channels like Connected TV (CTV) and Digital Out-of-Home (DOOH), and with the assistance of AI-powered generative tools.

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