White paper

Propojení offline + online

Pro každého, kdo se pohybuje ve světě marketingu, je situace s daty náročná. V České spořitelně jsme za 12 měsíců propojili 48 aplikací. Díky tomu může Česká spořitelna vůbec poprvé pochopit celou cestu zákazníka a optimalizovat ji jako celek.

Na e-mail vám rádi zašleme náš obsáhlý White paper, který se detailně zabývá problematikou a příklady úspěšného využití marketingových dat.

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předešlé white papers

18. 7. 2025

From Hype to Impact: How GenAI Reshapes Marketing

AI, Marketing, Advance

The challenge: Optimising Shopping feeds is a goal for every advertiser working with Google Merchant Center (MC) in order to improve query matching, increase coverage, and ultimately click-through rates (CTR). However, it is cumbersome to sift through product disapprovals in MC or manually fix quality issues. So let’s see how the latest advances in Generative AI can improve your shopping experience.

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17. 3. 2025

Master a Full- Funnel Strategy in DV360

Marketing, Advance

In today's competitive e-commerce landscape, brands need a comprehensive marketing strategy that effectively reaches their target audience at every stage of the customer journey. This white paper explores how DV360, Google's enterprise-level demand-side platform (DSP), can be leveraged to implement a full- funnel marketing strategy, driving brand awareness, engagement, and conversions for e-commerce businesses of all sizes, including through emerging channels like Connected TV (CTV) and Digital Out-of-Home (DOOH), and with the assistance of AI-powered generative tools.

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22. 5. 2024

Through High-Value Modelling, ROUVY identified that 60% of their Google Ads budget was misallocated

AI

The primary objective of ROUVY's performance team was to acquire new users. However, without statistical information on the significance of microconversions on main conversions, there was a risk of ineffective ad budget allocation.

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