Optimics - Blog

10. 5. 2024

How BBG increased the number of tracked conversions by 20%

Case Study

Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de

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30. 4. 2024

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

First-party data activation, Case Study, Analytics

GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile

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30. 4. 2024

Novibet achieved 75% match rate with Enhanced Conversions

First-party data activation, Case Study, Analytics

GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile

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30. 4. 2024

ROUVY identifies significant microconversions through High-Value Modelling

Case Study

Indoor Cycling, ROUVY.com, Optimics s.r.o.

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2. 4. 2024

BBG increases purchases by +5% with Enhanced Conversions for web

First-party data activation, Case Study

Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de

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13. 2. 2024

Performance Max best practices dashboard

First-party data activation, Reporting

If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?

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9. 1. 2024

5 Google Tag Manager features for better data collection and analysis

First-party data activation

Google Tag Manager (GTM) is crucial for marketers and web developers. It allows easy management of tracking codes on websites. But it’s not only about basic installation; it’s about optimizing GTM to collect valuable data and enable insightful analysis. Here, we’ll cover five essential GTM features that greatly improve data collection and analysis.

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2. 1. 2024

Benefits of using Google Analytics 4 360

Analytics

Google Analytics is a powerful tool, even without the price tag of the 360 version. If you are uncertain about going 360, use this breakdown of premium features listed in this article to see if going in this direction will be worth it to you.

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2. 1. 2024

Google Ads vs. Search Ads 360

First-party data activation, Advertising, Analytics

With Google offering extended functionality options on most of their services, not all of them get the same level of needed understanding. Because if the Google Analytics 360 suite has more features and utilisation, is Search Ads 360 just a premium version of Google Ads?

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28. 11. 2023

Invia boost online purchases by 13% with Enhanced Conversions

First-party data activation, Case Study

“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia

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31. 10. 2023

What is Dataform?

Data Architecture

Until recently, it was difficult to automate complicated data pipelines using Google Analytics 4. That has changed with Dataform, a component of the Google Cloud Platform that allows automating data pipelines.

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29. 10. 2023

How do Looker Studio and Looker Studio Pro differ?

First-party data activation, Reporting

Discover the game-changing impact of our data-driven marketing solutions on sales performance. Share your email, and we'll send you our comprehensive white paper, delving into every detail of our successful implementation.

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29. 10. 2023

Consent Mode v2: What is it and what does it do?

Privacy, Analytics

In today’s data-driven world, website owners, e-commerce businesses, and retailers rely on various tools and technologies to gather, utilize, and analyze data for targeted advertising, personalization, and enhancing customer experiences. However, with growing privacy concerns and evolving regulatory landscapes, it’s crucial to ensure users‘ consent and comply with data protection laws

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17. 10. 2023

Custom reports in GA4

First-party data activation, Analytics

In GA4, standard reports provide valuable insights into user behaviour and tracking efforts. For users transitioning from Universal Analytics, the flexible reporting interface in GA4 is a noticeable advantage.

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16. 10. 2023

The GA4 config tag transforms into a Google tag in GTM.

First-party data activation, Analytics

You might have noticed that big changes are coming to Google Tag Manager. But what exactly is going on, and what will be different?

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9. 10. 2023

BigQuery User Export: Insights and Personalisation

First-party data activation, Cloud, Data Architecture

Traditionally, obtaining user data for analysis was a complex and time-consuming task. However, Google has simplified this process with the introduction of User Data Export in BigQuery. This feature allows organizations to access valuable data, including audience insights, predictive metrics, and user activity timestamps.

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31. 8. 2023

Data Differences in Google tools

First-party data activation, Analytics

Migrating from Google Analytics Universal to GA4 has likely put you in a position where you have to decide which date is more accurate for your web model. Add to that different numbers in the Google Ads interface as well as BigQuery, and you enter a philosophical discussion about what data really even means. So let’s look at some key differences between these systems and how they track data.

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10. 8. 2023

New enhancements for GA 4

First-party data activation, Analytics

Google Analytics 4 is a new, exciting, and evolving tool. Those of us who started working with it on its launch date have seen its improvements firsthand. Not only have we seen the tool evolve a lot in the past, but it will keep evolving well into the future. If you want to keep track of the new features and utilities of the system, we’ve prepared a rundown of several recent updates to the system. As GA 4 is a growing system, more features will be introduced in the future. This article only mentions improvements until the end of July 2023.

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27. 7. 2023

Value-based bidding in Google Ads

First-party data activation, Advertising

What is Value based bidding?

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4. 7. 2023

3 reasons to use BigQuery as the heart of your data analytics

First-party data activation, Cloud, Data Architecture

BigQuery is a potent tool that can be used for many reasons. In this article, we will describe the main benefits of considering BigQuery as the heart of your data analytics platform.

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3. 7. 2023

Why are there differences in results between GA Universal and GA4?

Reporting, Analytics

While migrating from GA Universal to GA4, you might notice that result comparisons between the systems will not always lead to 1:1 results. This may not be the result of a faulty migration. GA4 has slightly different calculations for certain metrics. Here is a short list of major metric comparisons between the two analytic systems.

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28. 6. 2023

GA4 conversions tracking with GTM

First-party data activation, Reporting

It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.

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12. 6. 2023

Universal Analytics, Google Analytics 4, or BigQuery data?

Cloud, Data Architecture, Analytics

Although GA4 and UA are both web analytics tools used primarily for tracking website and app activity, BigQuery is mainly used for storing and analyzing large amounts of data.

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31. 5. 2023

Custom channel groups in Google Analytics 4

Reporting, Analytics

GA4’s Custom Channel Groups are rule-based traffic categories based on site visit sources.

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25. 5. 2023

Benefits of Using Third-Party Experiment Tools

First-party data activation

Integrating Google Analytics 4 with a third-party experiment tool brings numerous benefits to online business owners. By leveraging advanced experimentation capabilities, enhanced targeting options, and deeper analytics integration, you can gain valuable insights into your audience and optimize your website for improved user engagement and conversion rates. As Google Optimize approaches its sunset, it becomes increasingly important to explore and integrate with third-party tools that align with your business goals. Stay ahead of the curve and unlock the full potential of GA4 by integrating it with a 3rd party tool

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24. 5. 2023

Google Analytics 4: Integrating with a third-party experiment tool

First-party data activation, Analytics

As a digital analyst or a business owner, understanding your audience and their behavior is crucial for optimizing your website and maximizing your business’s success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user activity, and by integrating it with a third-party experiment tool, you can further enhance your understanding of your audience. In this article, we will explore the benefits of integrating GA4 with third-party experiment tools, along with an introduction to Google Optimize and the concept of third-party integration.

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9. 5. 2023

Google Cloud Platform is not only about BigQuery

First-party data activation, Cloud, Data Architecture

One of the benefits of Google Analytics 4 is that free accounts also can export data to BigQuery. Before you can export data to BigQuery you have to create a Google Cloud Platform (GCP) which is a set of cloud computing services. In this article, we will go through the process of creating a GCP project.

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9. 5. 2023

What is the benefit of Platform unification in Google Tag Manager?

First-party data activation, Data Architecture

Platform unification in Google Tag Manager (GTM) refers to the ability to manage tags across multiple platforms, such as web, mobile, and AMP (Accelerated Mobile Pages), from a single container. It simplifies tracking user behavior and allows for more efficient tag management across multiple platforms with platform unification in GTM.

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18. 4. 2023

Google Analytics 4 rule-based attribution sunset soon

First-party data activation

First-click, linear, time-decay and position-based attribution models are going away Here is important news for marketers and digital product teams

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16. 4. 2023

Why should we switch from UA to GA4?

First-party data activation

Google Analytics 4 is the latest version of Google’s web analytics platform. It provides new features and capabilities compared to the previous version, Universal Analytics. There are several reasons why you might want to consider switching from Google Universal Analytics to Google Analytics 4:

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29. 3. 2023

The Power of a Cloud Architect: From Code Chaos to System Streamlining

First-party data activation, Cloud

It started out as a small project. A few lines of code here, a simple database there. Nothing too complicated, nothing that couldn’t be handled by a couple of enthusiastic developers with some spare time on their hands. But as the weeks went by, the project grew. New features were added, the user base expanded, and the data started pouring in. Before long, the once-simple codebase had become a tangled mess of spaghetti code and poorly designed systems. It was slow, inefficient, and prone to crashes. The developers were overwhelmed, and the project was in danger of collapsing under its own weight. That’s when the Cloud Architect stepped in. With a deep understanding of software architecture, a strong grasp of the latest technologies, and a laser focus on scalability and efficiency, the Architect quickly identified the problems with the existing system and set to work designing a solution that would meet the needs of the project.

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14. 3. 2023

Integrate your GA4 data

First-party data activation

It’s a great idea to integrate your GA4 data with data from other systems, achieving an overall picture that includes both online and offline behavior. With GA4, it’s easily possible, as BigQuery export is available even for the free GA4. Taking small steps can be easy, no need to run an enormous project.

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13. 3. 2023

Measurement protocol and sessions in GA4

First-party data activation

If you understand the GA4 sessions correctly, you will find that they differ in many ways from Universal Analytics. I recommend reading this article for a better understanding.

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27. 2. 2023

Why connect Google Analytics 4 with BigQuery

Cloud, Data Architecture, Analytics

Much has been written about the pros and cons of Google Analytics 4. However, in this article, we’ll take a look at one of the key features that only 360 accounts can enjoy in Google Analytics Universal. That feature is the export to BigQuery.

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