GTM

5 Google Tag Manager features for better data collection and analysis

5 Google Tag Manager features for better data collection and analysis

9. 1. 2024
Analytics, GTM
Google Tag Manager (GTM) is crucial for marketers and web developers. It allows easy management of tracking codes on websites. But it’s not only about basic installation; it’s about optimizing GTM to collect valuable data and enable insightful analysis. Here, we’ll cover five essential GTM features that greatly improve data collection and analysis.
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The GA4 config tag transforms into a Google tag in GTM.

The GA4 config tag transforms into a Google tag in GTM.

16. 10. 2023
Analytics, GTM, GA4
You might have noticed that big changes are coming to Google Tag Manager. But what exactly is going on, and what will be different?
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GA4 conversions tracking with GTM

GA4 conversions tracking with GTM

28. 6. 2023
Analytics, GTM, GA4
It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.
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What is the benefit of Platform unification in Google Tag Manager?

What is the benefit of Platform unification in Google Tag Manager?

9. 5. 2023
Analytics, GTM
Platform unification in Google Tag Manager (GTM) refers to the ability to manage tags across multiple platforms, such as web, mobile, and AMP (Accelerated Mobile Pages), from a single container. It simplifies tracking user behavior and allows for more efficient tag management across multiple platforms with platform unification in GTM.
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