GA4

Benefits of using Google Analytics 4 360

Benefits of using Google Analytics 4 360

2. 1. 2024
Analytics, GA4
Google Analytics is a powerful tool, even without the price tag of the 360 version. If you are uncertain about going 360, use this breakdown of premium features listed in this article to see if going in this direction will be worth it to you.
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Custom reports in GA4

Custom reports in GA4

17. 10. 2023
Analytics, GA4
In GA4, standard reports provide valuable insights into user behaviour and tracking efforts. For users transitioning from Universal Analytics, the flexible reporting interface in GA4 is a noticeable advantage.
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The GA4 config tag transforms into a Google tag in GTM.

The GA4 config tag transforms into a Google tag in GTM.

16. 10. 2023
Analytics, GTM, GA4
You might have noticed that big changes are coming to Google Tag Manager. But what exactly is going on, and what will be different?
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New enhancements for GA 4

New enhancements for GA 4

10. 8. 2023
Analytics, GA4
Google Analytics 4 is a new, exciting, and evolving tool. Those of us who started working with it on its launch date have seen its improvements firsthand. Not only have we seen the tool evolve a lot in the past, but it will keep evolving well into the future. If you want to keep track of the new features and utilities of the system, we’ve prepared a rundown of several recent updates to the system. As GA 4 is a growing system, more features will be introduced in the future. This article only mentions improvements until the end of July 2023.
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Why are there differences in results between GA Universal and GA4?

Why are there differences in results between GA Universal and GA4?

3. 7. 2023
Analytics, GA4
While migrating from GA Universal to GA4, you might notice that result comparisons between the systems will not always lead to 1:1 results. This may not be the result of a faulty migration. GA4 has slightly different calculations for certain metrics. Here is a short list of major metric comparisons between the two analytic systems.
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GA4 conversions tracking with GTM

GA4 conversions tracking with GTM

28. 6. 2023
Analytics, GTM, GA4
It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.
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Universal Analytics, Google Analytics 4, or BigQuery data?

Universal Analytics, Google Analytics 4, or BigQuery data?

12. 6. 2023
Analytics, GA4, BIgQuery
Although GA4 and UA are both web analytics tools used primarily for tracking website and app activity, BigQuery is mainly used for storing and analyzing large amounts of data.
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Custom channel groups in Google Analytics 4

Custom channel groups in Google Analytics 4

31. 5. 2023
Analytics, GA4
GA4’s Custom Channel Groups are rule-based traffic categories based on site visit sources.
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Google Analytics 4: Integrating with a third-party experiment tool

Google Analytics 4: Integrating with a third-party experiment tool

24. 5. 2023
Analytics, GA4
As a digital analyst or a business owner, understanding your audience and their behavior is crucial for optimizing your website and maximizing your business’s success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user activity, and by integrating it with a third-party experiment tool, you can further enhance your understanding of your audience. In this article, we will explore the benefits of integrating GA4 with third-party experiment tools, along with an introduction to Google Optimize and the concept of third-party integration.
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Google Analytics 4 rule-based attribution sunset soon

Google Analytics 4 rule-based attribution sunset soon

18. 4. 2023
Analytics, GA4
First-click, linear, time-decay and position-based attribution models are going away Here is important news for marketers and digital product teams
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Why should we switch from UA to GA4?

Why should we switch from UA to GA4?

16. 4. 2023
Analytics, GA4
Google Analytics 4 is the latest version of Google’s web analytics platform. It provides new features and capabilities compared to the previous version, Universal Analytics. There are several reasons why you might want to consider switching from Google Universal Analytics to Google Analytics 4:
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Integrate your GA4 data

Integrate your GA4 data

14. 3. 2023
Analytics, GA4
It’s a great idea to integrate your GA4 data with data from other systems, achieving an overall picture that includes both online and offline behavior. With GA4, it’s easily possible, as BigQuery export is available even for the free GA4. Taking small steps can be easy, no need to run an enormous project.
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Measurement protocol and sessions in GA4

Measurement protocol and sessions in GA4

13. 3. 2023
Analytics, GA4
If you understand the GA4 sessions correctly, you will find that they differ in many ways from Universal Analytics. I recommend reading this article for a better understanding.
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Why connect Google Analytics 4 with BigQuery

Why connect Google Analytics 4 with BigQuery

27. 2. 2023
Analytics, GA4, BIgQuery
Much has been written about the pros and cons of Google Analytics 4. However, in this article, we’ll take a look at one of the key features that only 360 accounts can enjoy in Google Analytics Universal. That feature is the export to BigQuery.
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An understanding of Google Analytics 4 sessions

An understanding of Google Analytics 4 sessions

16. 2. 2023
Analytics, GA4
To understand Google Analytics 4 sessions, let’s start with a small throwback to Universal Analytics.
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