Reporting

Performance Max best practices dashboard
13. 2. 2024

Performance Max best practices dashboard

First-party data activation, Reporting
If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?
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How do Looker Studio and Looker Studio Pro differ?
29. 10. 2023

How do Looker Studio and Looker Studio Pro differ?

First-party data activation, Reporting
Discover the game-changing impact of our data-driven marketing solutions on sales performance. Share your email, and we'll send you our comprehensive white paper, delving into every detail of our successful implementation.
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Why are there differences in results between GA Universal and GA4?
3. 7. 2023

Why are there differences in results between GA Universal and GA4?

Reporting, Analytics
While migrating from GA Universal to GA4, you might notice that result comparisons between the systems will not always lead to 1:1 results. This may not be the result of a faulty migration. GA4 has slightly different calculations for certain metrics. Here is a short list of major metric comparisons between the two analytic systems.
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GA4 conversions tracking with GTM
28. 6. 2023

GA4 conversions tracking with GTM

First-party data activation, Reporting
It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.
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Custom channel groups in Google Analytics 4
31. 5. 2023

Custom channel groups in Google Analytics 4

Reporting, Analytics
GA4’s Custom Channel Groups are rule-based traffic categories based on site visit sources.
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