Digital Analyst (GTM, SGTM, Cloud)

We are Optimics – a team of 28 people passionate about marketing and advertising technologies, digital analytics, and data.
Together with our clients, we create new ways to work with their marketing data from A to Z and help them get the most out of it for their business.

We’re creative and curious. We want to explore, challenge ourselves, and show others what’s possible.

We might be a small agency, but we play in the top league. We became the first full-stack Google partner in the Czech market, have long-term partnerships with Adobe, Meiro, and SAS, and work with leading Czech and international companies of all sizes.

We don’t have an investor behind us and we’re not building to sell. Optimics is fully in our hands - we’re building something that goes beyond us. We play the infinite game.

We don’t wear a mask at work - we’re ourselves. We value each other’s differences and talents, we can laugh at ourselves, and we don’t take ourselves too seriously. But when it comes to our clients and our services, quality and professionalism always come first.

What you’ll do in this role

• From the start, you’ll work on a project for one of the largest Czech banks – your main task will be tracking processes within internal applications.

• You’ll work with data partly in Google Analytics and partly in the client’s internal application.

• One part of the job is more technical – on a daily basis, you’ll work in Google Cloud Platform, use GTM and SGTM, pull data into BigQuery, etc.

• The other part is more analytical – for example, some data might not flow correctly, or reports might display incorrect results. You’ll need to figure out what’s wrong and how to fix it.

• It’s a long-term project, but if the work becomes too repetitive after some time, you’re no longer learning, or you feel the need for change, we’ll be ready to rotate you to a different project.

• The role is ideal for someone who already has experience in digital analytics, feels confident working with tools like GA4 and GTM, but wants to go deeper into areas like cloud or server-side tracking and grow fast.

What you’ll need

• Very good knowledge of GA4 and GTM.

• SGTM is a big advantage – at the very least, we expect a strong willingness to learn and grow in this area.

• JavaScript at a level that allows you to work with Custom JavaScript variables in GTM and with tag/variable templates in SGTM.

• At least basic knowledge of Google Cloud Platform – especially BigQuery, and basic awareness of Cloud Run, Pub/Sub, and how these services can be combined.

• SQL skills sufficient for ad-hoc analysis of GA data in BigQuery.

• Communicative English – English is occasionally used on the project, mostly in written form.

What you can expect from us

• Support from the whole team, mutual inspiration, and plenty of space for education and growth.

• If you are interested, we’ll help you attend top industry events and build your name - many of us regularly speak at conferences.

• Flexibility - we don’t have fixed working hours. What matters are results, not when you arrive or leave the office.

• Hybrid setup (office/home office) in a 3+2 mode – during the three onsite days, you’ll spend part of the time directly at the client’s office.

• Profit sharing – at the end of each year, we divide part of the net profit among the team.

• 5 weeks of vacation + 5 extra days for sick leave or charity activities.

• All the classic benefits – Multisport card, company phone plan, hardware of your choice, etc.