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Optimics s.r.o.
Palác Chicago
Národní 32 (entry from Charvátova street)
Praha 1, 110 00
Czech Republic

Tel.: 222 212 166
E-mail: info@optimics.cz

Our services

Get more customers

Invest your customer acquisition budget effectively

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Every marketer has a problem – limited budget – and you’re no exception. Still, you want to sell and meet growing expectations. That’s why you need to invest effectively, let data drive your campaigns and maximize revenue.

We’re experts on data and analysis. We’ll help you enrich and drive your marketing campaigns with data. We can answer key questions to help you make the right decisions.  We’re independent of media agencies and campaign execution so you can always trust our recommendations.

Every marketer has a problem – limited budget – and you’re no exception. Still, you want to sell and meet growing expectations. That’s why you need to invest effectively, let data drive your campaigns and maximize revenue.

We’re experts on data and analysis. We’ll help you enrich and drive your marketing campaigns with data. We can answer key questions to help you make the right decisions.  We’re independent of media agencies and campaign execution so you can always trust our recommendations.

Increase your sales

For both you and us, no conversion rate is good enough

Your websites and mobile apps are all part of your customers’ digital experiences. However, focus on user experience will get you only so far because great UX does not guarantee sales. So, how do you tackle a redesign project to ensure sales will go up? And how do you create an internal culture of continuous improvement and optimization?

We’ve done dozens of user experience research projects and hundreds of A/B tests. We can’t tell for sure if a change will work for you or not. But we can tell the difference between idea and hypothesis and how to validate them online. Our clients enjoy having us as a full service partner who takes care of everything from strategy to technology, creative services, production and analytics.

Your websites and mobile apps are all part of your customers’ digital experiences. However, focus on user experience will get you only so far because great UX does not guarantee sales. So, how do you tackle a redesign project to ensure sales will go up? And how do you create an internal culture of continuous improvement and optimization?

We’ve done dozens of user experience research projects and hundreds of A/B tests. We can’t tell for sure if a change will work for you or not. But we can tell the difference between idea and hypothesis and how to validate them online. Our clients enjoy having us as a full service partner who takes care of everything from strategy to technology, creative services, production and analytics. How about you?

Keep your customers

Existing customers generate more revenue than the new ones

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Are you struggling to keep your customers coming back to you? Are you incentivizing new customers with discounts but they never buy again from you? And what about your existing customers? Do you target them with relevant offers?

Data must drive customer relationships. Combine that with creative messaging and you get a money-making machine. We do just that and our customer segmentation and automated retention campaigns add millions of euros to our clients’ annual bottom line. Would you say analysts like us can beat Wunderman and Ogilvy to the 1st place in WebTop100’s Best email campaign 2015?

Are you struggling to keep your customers coming back to you? Are you incentivizing new customers with discounts but they never buy again from you? And what about your existing customers? Do you target them with relevant offers?

Data must drive customer relationships. Combine that with creative messaging and you get a money-making machine. We do just that and our customer segmentation and automated retention campaigns add millions of euros to our clients’ annual bottom line. Would you say analysts like us can beat Wunderman and Ogilvy to the 1st place in WebTop100’s Best email campaign 2015?

Back to basics: focus on analytics

If you can't measure it, you can't manage it

Every marketer can see the marketing opportunities created by customer data. The real question though is which technology solution to go with? And how to make all that data work for marketing optimization and automation?

We’re no.1 in digital analytics. As Google and Adobe certified partners we’ve delivered dozens advanced Google Analytics and Adobe Analytics implementations since 2009, including tag management and integration projects. Our clients know that we’re always here to help them out with their reporting and data analysis needs.

 

Every marketer can see the marketing opportunities created by customer data. The real question though is which technology solution to go with? And how to make all that data work for marketing optimization and automation?

We’re no.1 in digital analytics. As Google and Adobe certified partners we’ve delivered dozens advanced Google Analytics and Adobe Analytics implementations since 2009, including tag management and integration projects. Our clients know that we’re always here to help them out with their reporting and data analysis needs.

Certifikáty

Meet our clients

We work with the best in the market! Want to be one of them?

Matěj Novák

Director, CPEx

“Matěj understands data-driven marketing technology more than anyone else we know.“

Milan Duda

Marketing Manager, Lékárna.cz

“It was quite amazing to see Milan take over marketing at Lékárna.cz and bring it to a whole new level.“

Marek Kobulský

Analytics & Optimization Architect, Ecommerce Holding

“Marek is a data science rising star! Come on, let him explain to you how to compute CLV :-)“

Be among the best of the best!

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Not everything that counts can be counted, and not everything that can be counted counts.

– William Bruce Cameron

Our team

Connecting analytics, technology and creativity

Předchozí
Další
Next up

Jan Roháč -> Jakub Kříž

“Jakub always makes his appearance in the office felt, usually after lunch and full. He is not one for conventions and likes good food and karate. Best of all he likes to chop crystal clear code.“

Jan Roháč <- Jakub Kříž

“Jan irons out everything nicely! Most of all shirts and TODO lists. When he's coming he smells of DEADLINE!“

Jan Roháč -> Michal Smetana

“Michal is a part of our dev team. I see him though primarily as a modest guy from Vysočina :-). I still don't know if he drinks tea, coke or coffee but he certainly likes beer.“

Jan Roháč <- Michal Smetana

“We couldn't have a more easy-going project manager. Sometimes he gets crazy during a table football match but he always puts on professional manners with our clients :)“

Lukáš Lískovec -> Michal Smetana

“Like me, Michal belongs to youngest team members. He's excited about the world of analytics and he understands the technical stuff that most people are unaware of.“

Lukáš Lískovec <- Michal Smetana

“Lukáš is really into analytics. It won't be long before he makes it among the best in the field!“

Lukáš Lískovec -> Jan Roháč

“Jan is crazy about analytics and always tries to look at things from different angles. Jan can sort out just about anything with our clients and makes sure we don't miss a deadline.“

Lukáš Lískovec <- Jan Roháč

“I'm fascinated by Lukáš's incredible hunger for anything new in analytics. What he doesn't know, he learns fast. What he does know, he likes to share so the rest of us can keep up.“

Jan Sehnal -> Jan Roháč

“Jan keeps a finger on our team's schedule - he can manage us and make clients happy. We all admire him for it. He likes to look at data.“

Jan Sehnal <- Jan Roháč

“Jan is a UX master who knows his photoshop. I'm waiting for him to give us a lecture on user experience because he's really good at giving lectures in table football. His table is always nice and tidy.“

Jan Sehnal -> Michal Smetana

“Michal didn't waste a second at Optimics and immediately started rolling in his developer / debugger role. Websites shake in fear under his fingers.“

Jan Sehnal <- Michal Smetana

“The king of interplanetary strokes and the prince of our table football! Not least a great UX designer.“

Jakub Kříž -> Michal Smetana

“Michal is our little hacker. He keeps a low profile and looks furtively at debugger. He's doing great because bugs are running away.“

Jakub Kříž <- Michal Smetana

“Big braincase full of information hidden under substantial layer of curly hair, chaos on the desk, always perfect code - that is Jakub! Expert in the right place!“

Jakub Kříž -> Lukáš Lískovec

“Lukáš owns quite a big liner on Vltava and he dreams about sailing round the world. He's often training and comes to office with a large trunk“

Jakub Kříž <- Lukáš Lískovec

“No conventional solution is good enough for Jakub, that's why he always comes up with his own. When you want to know how things actually work (or don't) you go and ask Jakub.“

Jan Sehnal -> Lukáš Lískovec

“Lukáš is the latest and greatest addition to our analytics team. He loves work and clients like him a lot. The other day he couldn't make it to an internal meeting because he had to go to a gym...“

Jan Sehnal <- Lukáš Lískovec

“Jan is a creative guy with a sense for UX who runs on coke and electronic cigarettes. When a client wants to streamline users' flow on their website Jan knows how to do it.“

Jan Sehnal -> Jakub Kříž

“Jakub is planning to bring digital nomady to a whole new level - he wants to buy and live in a truck and do his dev magic on the road. He's crazy...“

Jan Sehnal <- Jakub Kříž

“Jan will kick your ass in table football! He'll be over the moon from a bag of dog food which he likes with coke.“

Pavel Trejbal -> Jakub Kříž

“Unique generator of unique code. Favourite reply: It's basically done.“

Pavel Trejbal <- Jakub Kříž

“Pavel is like a whale in rut in an ocean of data. His motto: I don't believe in statistics which I didn't fake myself!“

Pavel Trejbal -> Michal Smetana

“New coding kid on the block. Usually turns up at night.“

Pavel Trejbal <- Michal Smetana

“Do you have a mess in data? Pavel is your man! A laid-back person incessantly sipping his tea :)“

Jiří Brázda -> Michal Smetana

“Michal belongs to our best developers! He's making headway from backend to frontend.“

Jiří Brázda <- Michal Smetana

“Jiří is a seasoned analytics veteran and mastermind of the whole business. Emails from him keep coming around the clock. Does he get a sleep sometimes? :)“

Jiří Brázda -> Lukáš Lískovec

“Lukáš is our analytics talent. Ho got certified in two weeks and in a month got praise from a client: Thank you for excellent training yesterday.“

Jiří Brázda <- Lukáš Lískovec

“Web analytics mastermind. It's a pleasure to be on team with Jiří as we can all constantly develop thanks to him. When you're lost and online sources aren't good enough, Jiří's know-how definitely is.“

Pavel Trejbal -> Lukáš Lískovec

“Youngest but most versatile member of the team. So far mentally stable.“

Pavel Trejbal <- Lukáš Lískovec

“Pavel enjoys data and he also transfers that enthusiasm to other team members. I like to work with Pavel and learn from his experience. He understands data as well as people and that's why he's such a great analyst.“

Pavel Trejbal -> Jan Roháč

“Jan irons out things with our clients. He's got experience with that :)“

Pavel Trejbal <- Jan Roháč

“Pavel sits next to me and has everything from pop to violent saxophone riffs thundering in his earphones. He shines best when he's buried in data hunting for a treasure. He goes home at 5PM but he breathes data everywhere.“

Jiří Brázda -> Jan Roháč

“Jan built a successful and well-known social startup Ironing Ladies. When he had wanted to move on and learn something new, he decided to join Optimics!“

Jiří Brázda <- Jan Roháč

“Jiří is a boss I like. He's shooting at us from a Nerf gun, sorting through email and when his karma is bad he eats vegetarian. His favourite social network is LinkedIn so he must be a Pro.“

Jiří Brázda -> Jakub Kříž

“Jakub is a one hell of a developer who is no stranger to any kind of frontend technology. He's gifted with creativity which he puts to work in improvisational theatre.“

Jiří Brázda <- Jakub Kříž

“Jiří is such a nice and quiet boy. Last Christmas he gave us service pistols so we can better resolve workplace conflicts.“

Jiří Brázda -> Jan Sehnal

“Jan is a priceless UX analyst. What he and Jakub can achieve in A/B testing is short of a miracle.“

Jiří Brázda <- Jan Sehnal

“Jiří is like a well full of experience, theory and creative business ideas in digital marketing and analytics. He is a great speaker and can explain quantum physics to a four year old.“

Pavel Trejbal -> Jan Sehnal

“Jan converts tobacco and stale coke into works of art.“

Pavel Trejbal <- Jan Sehnal

“You never get false numbers or a dry Excel sheet from Pavel. His numbers and analyses tell a story. He's obssessed with data at home as well, and he loves rum.“

Pavel Trejbal -> Jiří Brázda

“Do you want two pieces of GA for the price of one? Jiří is your man!“

Pavel Trejbal <- Jiří Brázda

“Pavel is the best data analyst far and wide. Not because he's best at R but because he can interpret human behaviour in business context.“

We're no gamble!

Find out who's already made a fortune working with us...

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Truth at the foot of the mountains ceases to be the truth at the top.

– Romain Rolland

Contact

Contact

Optimics s.r.o.
Palác Chicago
Národní 32
Praha 1, 110 00
Czech Republic

Tel.: 222 212 166
E-mail: info@optimics.cz

VAT ID: CZ28942019
DUNS: 367072368