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First-party data activation
Data Architecture
May 10, 2024
How BBG increased the number of tracked conversions by 20%
Analytics
,
Case Study
,
First-party data activation
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
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April 30, 2024
Novibet achieved 75% match rate with Enhanced Conversions
Analytics
,
Case Study
,
First-party data activation
GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile
Read more
April 30, 2024
How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging
Case Study
,
First-party data activation
GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile
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April 30, 2024
ROUVY identifies significant microconversions through High-Value Modelling
Case Study
Indoor Cycling, ROUVY.com, Optimics s.r.o.
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April 2, 2024
BBG increases purchases by +5% with Enhanced Conversions for web
Case Study
,
First-party data activation
Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de
Read more
November 28, 2023
Invia boost online purchases by 13% with Enhanced Conversions
Case Study
,
First-party data activation
“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia
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