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Ads Creative Studio Ends in March 2025: What You Need to Know

As digital advertising evolves, platforms must adapt to market demands and focus on high-growth areas. In line with this, Google announced the deprecation of Ads Creative Studio (ACS) in late 2024, citing lower-than-expected adoption.

August 29, 2024

Enhanced conversions for leads: Matching on email vs matching on GCLID

Articles, Basic, Marketing

Are you using offline conversion imports? Are you enhancing your marketing data with user-provided information, or planning to? If so, Google's recent update will make your life easier: Conversions can now be matched using hashed email addresses in addition to GCLID.

April 30, 2024

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

Case Study, Basic, Marketing

GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile

April 30, 2024

ROUVY identifies significant microconversions through High-Value Modelling

Case Study, Marketing, Advance

Indoor Cycling, ROUVY.com, Optimics s.r.o.

April 2, 2024

BBG increases purchases by +5% with Enhanced Conversions for web

Case Study, Marketing, Advance

Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de

January 2, 2024

Google Ads vs. Search Ads 360

Articles, Basic, Marketing

With Google offering extended functionality options on most of their services, not all of them get the same level of needed understanding. Because if the Google Analytics 360 suite has more features and utilisation, is Search Ads 360 just a premium version of Google Ads?

November 28, 2023

Invia boost online purchases by 13% with Enhanced Conversions