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Follow the reader. Helping Seznam with real-time data reporting using 60 GB of data per day.
30. 4. 2025

Follow the reader. Helping Seznam with real-time data reporting using 60 GB of data per day.

Articles, Advance, Data
Whoever understands their reader can keep their interest.
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Server-side GTM for Mobile Apps:
27. 11. 2024

Server-side GTM for Mobile Apps:

Articles, Advance, Data
Is This the Game-Changer We've Been Waiting For? It's been a while since we've eagerly awaited a new technology from Google. One of the most anticipated is sGTM (Server-side Google Tag Manager) for mobile app
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ROUVY identifies significant microconversions through High-Value Modelling
30. 4. 2024

ROUVY identifies significant microconversions through High-Value Modelling

Case Study, Marketing, Advance
Primary Marketing Objective: Increase Main Conversions Featured Product Area: High-Value Modeling
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BigQuery User Export: Insights and Personalisation
9. 10. 2023

BigQuery User Export: Insights and Personalisation

Articles, Advance, Data
Traditionally, obtaining user data for analysis was a complex and time-consuming task. However, Google has simplified this process with the introduction of User Data Export in BigQuery. This feature allows organizations to access valuable data, including audience insights, predictive metrics, and user activity timestamps.
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Integrate your GA4 data
14. 3. 2023

Integrate your GA4 data

Articles, Advance, Data
It’s a great idea to integrate your GA4 data with data from other systems, achieving an overall picture that includes both online and offline behavior. With GA4, it’s easily possible, as BigQuery export is available even for the free GA4. Taking small steps can be easy, no need to run an enormous project.
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Why connect Google Analytics 4 with BigQuery
27. 2. 2023

Why connect Google Analytics 4 with BigQuery

Articles, Advance, Data
Much has been written about the pros and cons of Google Analytics 4. However, in this article, we’ll take a look at one of the key features that only 360 accounts can enjoy in Google Analytics Universal. That feature is the export to BigQuery.
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What is Server-Side GTM?
22. 2. 2023

What is Server-Side GTM?

Articles, Advance, Data
The server-side Google Tag Manager (SGTM) allows marketers and developers to manage their tracking and analytics scripts on the server. Tags are loaded on the server before the page is sent to the browser instead of on the client. This can lead to faster page load times, more accurate tracking, and improved data privacy.
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