GCP

BigQuery User Export: Insights and Personalisation

BigQuery User Export: Insights and Personalisation

Traditionally, obtaining user data for analysis was a complex and time-consuming task. However, Google has simplified this process with the introduction of User Data Export in BigQuery. This feature allows organizations to access valuable data, including audience insights, predictive metrics, and user activity timestamps.

3 reasons to use BigQuery as the heart of your data analytics

3 reasons to use BigQuery as the heart of your data analytics

BigQuery is a potent tool that can be used for many reasons. In this article, we will describe the main benefits of considering BigQuery as the heart of your data analytics platform.

Universal Analytics, Google Analytics 4, or BigQuery data?

Universal Analytics, Google Analytics 4, or BigQuery data?

Although GA4 and UA are both web analytics tools used primarily for tracking website and app activity, BigQuery is mainly used for storing and analyzing large amounts of data.