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Performance Max best practices dashboard
February 13, 2024

Performance Max best practices dashboard

Reporting, First-party data activation
If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?
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How do Looker Studio and Looker Studio Pro differ?
October 29, 2023

How do Looker Studio and Looker Studio Pro differ?

Analytics, Reporting
Discover the game-changing impact of our data-driven marketing solutions on sales performance. Share your email, and we'll send you our comprehensive white paper, delving into every detail of our successful implementation.
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Why are there differences in results between GA Universal and GA4?
July 3, 2023

Why are there differences in results between GA Universal and GA4?

Analytics, Reporting
While migrating from GA Universal to GA4, you might notice that result comparisons between the systems will not always lead to 1:1 results. This may not be the result of a faulty migration. GA4 has slightly different calculations for certain metrics. Here is a short list of major metric comparisons between the two analytic systems.
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Custom channel groups in Google Analytics 4
May 31, 2023

Custom channel groups in Google Analytics 4

Analytics, Reporting
GA4’s Custom Channel Groups are rule-based traffic categories based on site visit sources.
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