Google Tag Manager (GTM) is crucial for marketers and web developers. It allows easy management of tracking codes on websites. But it’s not only about basic installation; it’s about optimizing GTM to collect valuable data and enable insightful analysis. Here, we’ll cover five essential GTM features that greatly improve data collection and analysis.
It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.
Platform unification in Google Tag Manager (GTM) refers to the ability to manage tags across multiple platforms, such as web, mobile, and AMP (Accelerated Mobile Pages), from a single container. It simplifies tracking user behavior and allows for more efficient tag management across multiple platforms with platform unification in GTM.