“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia
In GA4, standard reports provide valuable insights into user behaviour and tracking efforts. For users transitioning from Universal Analytics, the flexible reporting interface in GA4 is a noticeable advantage.
Migrating from Google Analytics Universal to GA4 has likely put you in a position where you have to decide which date is more accurate for your web model. Add to that different numbers in the Google Ads interface as well as BigQuery, and you enter a philosophical discussion about what data really even means.
So let’s look at some key differences between these systems and how they track data.
Google Analytics 4 is a new, exciting, and evolving tool. Those of us who started working with it on its launch date have seen its improvements firsthand. Not only have we seen the tool evolve a lot in the past, but it will keep evolving well into the future.
If you want to keep track of the new features and utilities of the system, we’ve prepared a rundown of several recent updates to the system. As GA 4 is a growing system, more features will be introduced in the future. This article only mentions improvements until the end of July 2023.
It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.
As a digital analyst or a business owner, understanding your audience and their behavior is crucial for optimizing your website and maximizing your business’s success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user activity, and by integrating it with a third-party experiment tool, you can further enhance your understanding of your audience.
In this article, we will explore the benefits of integrating GA4 with third-party experiment tools, along with an introduction to Google Optimize and the concept of third-party integration.