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How BBG increased the number of tracked conversions by 20%

Analytics, Case Study, First-party data activation

Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de

April 30, 2024

Novibet achieved 75% match rate with Enhanced Conversions

Analytics, Case Study, First-party data activation

GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile

April 30, 2024

How NOVIBET saved maintenance time by 20% using UNIFIED GTM Tagging

Case Study, First-party data activation

GameTech company • www.novibet.gr Europe & America • Ireland, Finland, Cyprus, Mexico, Brazil, Canada, Chile

April 2, 2024

BBG increases purchases by +5% with Enhanced Conversions for web

Case Study, First-party data activation

Multi brand e-commerce • www.berlin-brands-group.com Germany and Europe • www.klarstein.de • www.auna.de www.capitalsports.de • www.blumfeldt.de

February 13, 2024

Performance Max best practices dashboard

Reporting, First-party data activation

If you had a magic genie to grant you three wishes, why would one of them be a comprehensive Performance Max dashboard?

November 28, 2023

Invia boost online purchases by 13% with Enhanced Conversions

Case Study, First-party data activation

“ Working with Optimics on the enhanced conversions project was a real pleasure, and we’re looking forward to using the new data and signals in future Google Ads campaigns.” — Andreas Berg, Chief Marketing Officer, Invia

October 17, 2023

Custom reports in GA4

Analytics, First-party data activation

In GA4, standard reports provide valuable insights into user behaviour and tracking efforts. For users transitioning from Universal Analytics, the flexible reporting interface in GA4 is a noticeable advantage.

August 31, 2023

Data Differences in Google tools

Analytics, First-party data activation

Migrating from Google Analytics Universal to GA4 has likely put you in a position where you have to decide which date is more accurate for your web model. Add to that different numbers in the Google Ads interface as well as BigQuery, and you enter a philosophical discussion about what data really even means. So let’s look at some key differences between these systems and how they track data.

August 10, 2023

New enhancements for GA 4

Analytics, First-party data activation

Google Analytics 4 is a new, exciting, and evolving tool. Those of us who started working with it on its launch date have seen its improvements firsthand. Not only have we seen the tool evolve a lot in the past, but it will keep evolving well into the future. If you want to keep track of the new features and utilities of the system, we’ve prepared a rundown of several recent updates to the system. As GA 4 is a growing system, more features will be introduced in the future. This article only mentions improvements until the end of July 2023.

June 28, 2023

GA4 conversions tracking with GTM

Analytics, First-party data activation

It’s been some time since Google announced a new version of Analytics. And starting in July 2023, Universal Analytics will stop recording new data. Unless you have a 360 subscription, you have one more year.

May 24, 2023

Google Analytics 4: Integrating with a third-party experiment tool

Analytics, First-party data activation

As a digital analyst or a business owner, understanding your audience and their behavior is crucial for optimizing your website and maximizing your business’s success. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user activity, and by integrating it with a third-party experiment tool, you can further enhance your understanding of your audience. In this article, we will explore the benefits of integrating GA4 with third-party experiment tools, along with an introduction to Google Optimize and the concept of third-party integration.

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Unleash the power* of marketing data to sell optimally

Unleash the power*
of marketing data to sell optimally